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Nadine Ksayer

@nadineksayer

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Results-oriented Performance Marketer with expertise in digital strategies.

France

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What I'm looking for

I seek a dynamic role that fosters innovation and growth in digital marketing.

I am a results-oriented and innovative Performance Marketer with extensive experience in developing and implementing cutting-edge digital marketing strategies. My expertise lies in managing high-budget lower funnel campaigns, focusing on maximizing ROI, leveraging technology, and optimizing workflows. I have a proven track record of exceeding revenue growth targets, enhancing team capabilities, and building strong client relationships.

Currently, I serve as a Senior Performance Executive at Ralph Lauren EMEA, where I have advanced campaign optimization strategies that have achieved significant ROI. My role involves managing substantial annual budgets while driving strong year-over-year revenue growth. I am recognized as the agency’s Smartly.io champion, where I conduct training sessions and foster excellent client relationships, ensuring effective performance discussions.

Throughout my career, I have pioneered advanced campaign strategies and delivered impactful upper and lower funnel campaigns across various platforms. My commitment to excellence and continuous improvement has enabled me to enhance catalog performance and operational effectiveness, making me a valuable asset in any marketing team.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Executive

Current

Ralph Lauren EMEA

Jun 2024 - Present (1 year 1 month)

As a Senior Performance Executive, I advanced campaign optimization strategies, achieving significant ROI and managed substantial annual budgets while enhancing catalog performance and fostering strong client relationships.

Data Analysis Media Planning Media Buying Cross Functional Collaboration Campaign Optimization Client Relationship Management Forecasting

Senior Performance Marketing Executive

Ralph Lauren EMEA

Oct 2022 - Jun 2024 (1 year 8 months)

Pioneered advanced campaign strategies that boosted performance through audience segmentation and tech optimization, while conducting training sessions for internal teams and onboarding new hires.

Segmentation Campaign Strategy Training Performance Analysis Client Engagement Digital Marketing Optimization

Performance Marketing Executive

Ralph Lauren & Coty

Aug 2021 - Sep 2022 (1 year 1 month)

Delivered impactful upper and lower funnel campaigns using platforms such as Meta, TikTok, and Snapchat, while conducting deep performance analysis to refine targeting and ensure campaign profitability.

TikTok Snapchat Campaign Management Performance Analysis Digital Marketing ROI Optimization Content Strategy

Digital Marketing Executive

The Tinker Hub

Jan 2021 - Aug 2021 (7 months)

Developed integrated digital marketing strategies, managed content creation, SEO, and budget tracking to boost ROI and ensure optimal channel utilization.

SEO Google Analytics Content Creation Digital Marketing Strategy Budgeting ROI Optimization Channel Utilization Campaign Management Performance Tracking Social Media

Social Media Executive

The Wonderful Bureau

Oct 2020 - Jan 2021 (3 months)

Managed client social channels and devised content strategies to build brand awareness, developing engaging content to drive engagement across platforms.

Social Media Management Content Strategy Brand Awareness Engagement Trend Analysis Digital Marketing Client Management Campaign Development Analytics Communication

Education

Degrees, certifications, and relevant coursework

Lebanese University

Bachelor of Engineering, Water and Environmental Engineering

2013 - 2019

Studied Water and Environmental Engineering, focusing on sustainable practices and technologies to manage water resources and environmental protection.