Belin Oruru

Led the successful launch of ZYN nicotine pouches in Kenya, establishing the country's first nicotine pouch category. Improved sales KPI attainment by 20% in Q1, expanded numeric distribution across priority retail channels, and executed consumer activations that accelerated brand awareness and trial adoption.

Built full outbound sales infrastructure from zero for the ZYN nicotine pouch Kenya launch, designing outlet segmentation, prospect targeting, and activating 1,800 accounts through structured cold outreach and follow-up cadences. Led full account development and improved Q1 sales KPI attainment by 20% while reporting weekly pipeline performance and coaching a team of 5.

Generated KSh 7M in revenue within 6 months, onboarded and activated 2,000 outlets, and increased order strike rates by 18% through optimized territory planning and structured sales execution. Led a team of 10 SDR's, strengthened distributor partnerships, and expanded numeric distribution across a highly competitive FMCG market.

Generated KSh 7M in territory revenue in 6 months by executing go-to-market plans for whitespace accounts, prospect list building, outreach, and distribution agreement closures. Improved order strike rates by 18% through redesigned territory journeys and coached a team of 10 while managing 2,000+ outlet and wholesale accounts using HubSpot.

Increased Airtel Money territory revenue from KSh 1M to KSh 10M within 12 months by building and managing a network of 90 agents, expanding distribution in underserved areas, and strengthening partnerships with 100+ retail outlets. Improved referral-driven sales by 15% through targeted coaching, engagement strategies, and disciplined pipeline management.

Grew territory revenue from KSh 1M to KSh 10M within 12 months (900% growth) through structured cold calling, outbound prospecting, and multi-channel lead generation. Owned the full SDR cycle—qualification, pipeline management, and CRM handoff—while running high-volume campaigns and developing outreach scripts that improved lead quality.

Identified, cold-outreached, qualified, and closed 20+ new retail and distributor accounts by owning the full BDR cycle from first contact through signed agreements. Maintained 100% on-time repayment through proactive portfolio monitoring, while logging all activities and pipeline updates in Zendesk and internal CRM systems.

Managed 80–100 inbound and outbound interactions daily, converting prospects into confirmed sales through value-based outreach and structured objection handling. Met daily and weekly sales targets by running lead qualification campaigns, routing opportunities through the sales funnel, and maintaining complete CRM documentation.

Earned a Bachelor of Business Management and Information Technology from Kabarak University in 2021.