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Cecilia Mutua

@ceciliamutua

I’m a professional on LinkedIn, focused on sharing my work and value through collaboration.

I maintain an active LinkedIn presence where I share my work and professional interests. I value clear communication and collaboration to drive meaningful outcomes.

From what’s available here, I’m best described as someone looking to connect and contribute—leveraging my experience and curiosity to help teams move forward.

Experience

Work history, roles, and key accomplishments

Current

Sales Manager

Current

Baridi Kenya

Mar 2024 - Present (2 years 4 months)

Leads national B2B sales and distribution strategy for energy-efficient cold storage solutions for agribusinesses. Manages sales funnels, client pipelines, reporting, pricing, CRM, and cross-functional delivery to achieve revenue and KPI targets.

Regional Sales Manager

Koolboks Kenya

Aug 2022 - Nov 2023 (1 year 3 months)

Pioneered and executed regional sales and distribution strategy across Kenya. Managed ordering/shipment, distributor engagement, and team growth while monitoring competition and reporting business performance.

Regional Sales Manager

Econet Media Kenya Limited

Nov 2017 - Aug 2019 (1 year 9 months)

Recruited and trained distributors and led sales strategy for the coastal region to improve delivery against sales targets. Oversaw budgets, sales proposals and negotiations, reporting, market and competitor analysis, and direct team performance.

Key Accounts Manager

Radio Africa Limited

Jun 2016 - Jun 2017 (1 year)

Coached distributors and managed major retail supermarket chains to drive subscriber and sales growth. Led distributor/retail coordination, stock level alignment, marketing campaigns, sales proposals, market research analysis, and sales performance planning.

Distributor Coaching Retail Chain Management Sales Growth Management Market Share Growth Trend Tracking Customer Acquisition Stakeholder Liaison Stock Level Monitoring Sales Promotional Campaigns Exhibitions & Events Marketing Projects Within Budgets Sales Proposals & Negotiation Overhead Cost Reduction Market Research & Data Analysis Competitor Influence Analysis Sales Performance Plans & Reporting Merchandiser Supervision

Sales and Marketing Officer

Timber Treatment International

Mar 2016 - May 2016 (2 months)

Identified new revenue streams and maintained customer relationships to drive repeat and referral business in the timber sector. Conducted competitor analysis and developed sales/marketing strategies to improve revenue and meet corporate sales targets.

New Revenue Development Customer Relationship Management Competitor Analysis Market Trend Monitoring Sales Strategy Development Market Channel Expansion Revenue Growth Initiatives Business Potential Analysis Strategy Execution Team Associate Guidance Branding & Marketing Policy Annual Budget Preparation Research Branding Marketing Planning

Area Sales Manager

Multichoice Kenya Limited

Jan 2013 - Jan 2016 (3 years)

Championed GOtv hardware sales and managed territory sales activities during Kenya’s digital TV migration in the North Rift region. Led route-to-market execution, partner management, reporting, budgeting, and sales planning to achieve territory sales targets.