Bejjam vijay vardhan

Founded a strategy-led Marketing, Brand and Growth practice helping SMEs access senior-level capabilities through a combination of strategic direction and hands-on execution.

Built the practice from the ground up, with responsibility for business strategy, client acquisition, solution design, team building, creative direction, performance marketing and delivery oversight.

Selected contributions:

Led overall Business Operations, Revenue Growth, Business Development, Client Management and integrated Marketing for an organisation historically focused on ATL, BTL and Traditional Marketing.

Leadership impact:

• Grew annual business revenue from approximately ₹60 lakh to ₹1.5 Cr within approximately 10 months—representing 2.5× growth—through new-client acquisition and expansion of existing ac

Joined as Head of Marketing for one of India's largest Apple Premium Partner networks, spanning 21 cities, 60 stores and 17 service centres. The mandate covered Marketing, Brand, CRM, E-commerce, Customer Experience and Digital Systems; Contact Centre responsibility was added later.

Leadership impact:

• Played a key leadership role supporting monthly business growth from ~₹50–60 Cr to a peak of

Led Digital Marketing and B2B Demand Generation across Lead Generation, SEO, Account-Based Marketing, Email, LinkedIn, Website Strategy, Content Operations, SEM, Analytics and Marketing Operations.

Selected Impact:

• Increased monthly Lead Generation from approximately 200 → 600 → 1,200 while strengthening Prospect → MQL → SQL validation and lead quality.
• Helped scale the Lead Generation capab

Co-founded and built a technology-enabled farm-to-consumer venture connecting farmers more directly with urban customers through a mobile application and hyperlocal fulfilment model.

Selected Impact:

• Owned Marketing, Branding, Product/IT and Customer Experience while participating directly in sourcing, procurement, logistics, fulfilment and customer feedback.
• Conceptualised the FAV Mall appl

Promoted to Manager – Digital Marketing after progressing from Digital Marketing Intern and Research Analyst. Worked across Digital Marketing, Business Development, Research, Proposal Development, Client Engagement and business-led Technology requirements within a Management Consulting environment.

Selected contributions:

• Across the Datawise tenure, developed 200+ Technical, IT, Consulting, An

Expanded from Digital Marketing into Market Research, Business Development, Pre-sales and Proposal Solutioning across Government, BFSI, Aviation, Technology and Consulting assignments.

Selected contributions:

• Conducted primary and secondary research to understand industries, client requirements, market conditions and project opportunities.
• Supported the RFP/NIT/EOI lifecycle—from opportunity

Joined Datawise as a Digital Marketing Intern and was subsequently promoted into the Research Analyst – Digital Marketing position.

Supported the organisation across:
• Social Media planning, content development and digital communication.
• SEO, website content and online visibility activities.
• Secondary research for Marketing, Consulting and Business Development requirements.
• Development of

Completed a foundational Digital Marketing internship with practical exposure to Search Engine Marketing, SEO, PPC, Social Media and website promotion.

The internship involved:

• Learning how keyword research, search visibility and website structure influence online discoverability.
• Supporting SEO, content and digital campaign activities.
• Understanding the relationship between organic search

1. Digital Advertising - Advertisement Effectiveness in Digital Marketing. Its measurement and optimization
2. Digital Marketing Strategy (Ecommerce for B2B) - Understanding Competition in Digital Space. Competitor’s analysis
3. Online Communications Digital Branding - How Digital Marketing can be used for Branding, and Changing Brand Positioning
4. Understanding the Online Consumer (Business mode

Completed a Management Development Program focused on digital business, covering digital advertising, digital marketing strategy, online branding, consumer behavior, mobile marketing, and social listening.

Conducted and Organised Two National Level Annual Fests Named YUKTHI.
Students Placements Coordinator For MBA Department During my study at CBIT.
Participated in Formal as well as Informal & Cultural Events.

Activities and societies: Organized national-level annual fests; served as placements coordinator.

Pursued an MBA with a focus on Marketing and Finance. Organized national-level annual fests and served as a placements coordinator for the MBA department.

Earned a Bachelor of Engineering in Electronics and Communications Engineering.

Completed secondary school education (SSC).