Open to opportunities

BEEBEK KAR

@beebekkar

Performance marketer specializing in Google and Meta Ads — I turn underperforming accounts profitable by fixing measurement, bidding, and creative

India

Message

At IDP Education, I manage $345K+ in annual paid media budgets across six international markets, consistently achieving 110%+ of student lead generation targets. I reduced CPA by 28%, increased qualified lead volume by 35% year over year, and sustained a 4.2x ROAS.

I've led performance marketing across education, real estate, e-commerce, and digital agency environments for 8.5 years. At AdGlobal360, I managed campaigns for 10 client accounts, delivered monthly lead targets, built reporting that cut weekly reporting time by 60%, and coached a team of four specialists.

Earlier, at 360 Realtors, I generated 1,200+ qualified leads per quarter for premium real estate projects while maintaining 3.5x+ ROAS. At Elixir Web Solution, I managed paid campaigns for 8+ SMB clients and improved CTR through continuous ad copy and audience optimization.

I use data, experimentation, audience segmentation, bidding strategy, and clear stakeholder reporting to turn business objectives into measurable growth. My work has been recognized with the Miller Award and Shine Award at IDP Education.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Performance Marketing

Current

IDP Education India Private Limited

Apr 2023 - Present (3 years 4 months)

Spearheaded management of $345K+ annual paid media budgets across six international markets, achieving 110%+ of student lead generation targets. Restructured campaign architecture, reducing CPA by 28% and increasing conversion rate from 3.2% to 5.1%.

Google Ads Meta Ads GA4 GTM Power BI A B Testing Audience Segmentation Bid Optimization Budget Management performance reporting

Team Lead - Performance Marketing

ADGLOBAL360 India Private Limited

Sep 2021 - Apr 2023 (1 year 7 months)

Led paid media campaigns across 10 client accounts in real estate, education, and e-commerce, consistently meeting monthly lead targets with less than 5% budget variance. Developed centralized reporting system reducing reporting time by 60% and mentored a team of 4 specialists.

Google Ads Meta Ads Campaign Management Budget Management performance reporting Team Leadership Client Relationship Management Data Driven Decision Making

Senior Marketing Executive

360 Realtors LLP

Jun 2019 - Sep 2021 (2 years 3 months)

Managed paid marketing campaigns for premium real estate projects, generating 1,200+ qualified leads per quarter with 3.5x+ ROAS. Optimized targeting and bidding to reduce CPA by 20% and increased CTR by 22%.

Google Ads Meta Ads Retargeting Bid Optimization A B Testing Performance Dashboards ROAS

Digital Marketing Executive

Elixir Web Solution

May 2017 - Jun 2019 (2 years 1 month)

Managed paid marketing campaigns for 8+ SMB clients, consistently achieving monthly lead goals and improving CTR by 18%. Optimized budgets and bidding to reduce CPC by 15%.

Google Ads Meta Ads Campaign Optimization Budget Management Audience Targeting