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Beatriz Vaz

@beatrizvazrezende

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Product Owner at AmorSaúde Brasil, improving CRM usability and data accuracy for the medical vertical.

Brazil

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At AmorSaúde Brasil, I lead a cross-functional squad focused on the medical vertical, translating business needs into technical requirements. I manage the product backlog and roadmap, prioritizing CRM improvements and monitoring product metrics.

Previously, I was the HubSpot Specialist at AmorSaúde Brasil, where I implemented and optimized HubSpot, created automation workflows, and developed sales and marketing dashboards. At Agrotools, I managed CRM processes and supported Product and Marketing with analytical reports.

Experience

Work history, roles, and key accomplishments

Current

Product Owner

Current

AmorSaúde Brasil

Jun 2025 - Present (1 year 3 months)

Lead a cross-functional squad focused on the medical vertical, translating business needs into technical requirements and managing the product backlog and roadmap. Monitor KPIs and product metrics to drive continuous improvement in user adoption and system efficiency.

Product Management Agile Scrum CRM KPI Monitoring Roadmapping Cross functional Leadership

HubSpot Specialist

AmorSaúde Brasil

Dec 2023 - Jul 2025 (1 year 7 months)

Acted as the primary focal point for HubSpot implementation and optimization, managing the database for a major player in the Brazilian healthcare market. Designed and implemented complex automation workflows and developed comprehensive dashboards for sales and marketing teams.

HubSpot CRM Automation Dashboard Creation Data Visualization Training Documentation

Operations Supervisor / CS Supervisor

Vital Intercâmbios

Aug 2023 - Dec 2023 (4 months)

Supervised customer success operations, ensuring high-quality service delivery and client satisfaction. Oversaw CRM activities, tracked team performance, and handled sensitive cases and conflict resolution.

Customer Success Operations Management CRM KPI Monitoring Conflict Resolution Team Leadership

Junior Business Intelligence Analyst

Agrotools

Feb 2022 - Aug 2023 (1 year 6 months)

Managed and automated CRM processes using HubSpot, maintaining high data hygiene standards across large datasets. Supported Product and Marketing teams by building analytical reports and qualified inbound leads to increase conversion rates.

HubSpot CRM Data Hygiene Business Intelligence Reporting Inside Sales Sales Cadence Engagement