
Matheus Franzoni
@matheusfranzoni
Functional Analyst at Nexforce automating internal workflows with AI agents and improving client sales performance through HubSpot CRM.
What I'm looking for
At Nexforce, I develop AI agents for internal teams, automating manual tasks that once took hours and reducing them to minutes. I also design HubSpot CRM architectures around client needs, including a sales funnel visibility project that helped increase sales by 20%.
I’ve also structured response-time monitoring for sales, pre-sales, and post-sales teams, raising SLA compliance to around 95% and contributing to a 40% increase in customer retention. Earlier, at GT Group, I organized R&D project data and created Excel tracking reports; at Liga de Marketing UNICAMP, I held project management and external vice-president roles.
Experience
Work history, roles, and key accomplishments
Functional Analyst
Nexforce
Jan 2026 - Present (10 months)
- Develops Al agents from scratch for internal company areas (Finance, Peo#e, and. mainly, Operations), automating manual tasks that used to take hours Of the team's time down to just a few minutes.
- Defines the architecture and configuration required for these agents to work, Trom initial design through rollout to the areas, reducing reliance on repetitive manual work.
- Designed and implemented
Functional Analyst Intern
Nexforce
Dec 2024 - Jan 2026 (1 year 1 month)
- Applied and expanded HubSpot CRM knowledge by configuring, customizing, and developing solutions tailored to client needs.
- Implemented marketing and sales automation strategies, directly contributing to process optimization and operational efficiency.
- Leveraged HubSpot as a strategic tool to enhance the customer journey and improve results in commercial campaigns and workflows.
- Optimized k
Estagiário em Fomentos Diretos
GT Group
Jul 2024 - Dec 2024 (5 months)
- Apoiei a equipe técnica no processamento e organização de dados de projetos de P&D, assegurando
precisão das informações para relatórios e prestação de contas.
- Elaborei planilhas e relatórios de acompanhamento em Excel que consolidavam informações de
diferentes fontes para facilitar a gestão dos projetos.
- Gerenciei o cronograma de projetos e realizei follow-up com clientes, assegurando cumpr
Vice-presidente externo
Liga de Marketing UNICAMP
Oct 2021 - Nov 2022 (1 year 1 month)
Worked as Vice-presidente externo at Liga de Marketing UNICAMP.
Gestor de Projetos
Liga de Marketing UNICAMP
Nov 2020 - Oct 2021 (11 months)
Worked as Gestor de Projetos at Liga de Marketing UNICAMP.
Education
Degrees, certifications, and relevant coursework
Universidade Estadual de Campinas
Bacharelado em Engenharia, Engenharia de Manufatura
2020 - 2025
HubSpot
Objectives-Based Onboarding Certified
Mar 2025 · Expired Apr 2026
HubSpot
HubSpot Reporting Certified
Feb 2025 · Expired Mar 2026
HubSpot
HubSpot Revenue Operations Certified
Apr 2025 · Expired May 2026
HubSpot
HubSpot Sales Hub Software Certified
Jan 2025 · Expired Feb 2026
HubSpot
Platform Consulting Certified
Mar 2025 · Expired Apr 2026
HubSpot
Salesforce Integration Certification
Mar 2025 · Expired Apr 2026
HubSpot
HubSpot Data Integrations Certified
Feb 2025 · Expired Mar 2026
HubSpot
Service Hub Software
Jan 2025 · Expired Mar 2026
HubSpot
HubSpot Implementation for Partners
Jan 2025 · Expired Feb 2026
Fundamentos do gerenciamento de projetos
Mar 2024
HubSpot
Certificação do HubSpot Marketing Software
Dec 2024 · Expired Jan 2026
Funvic
2000 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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