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Bayard Saunders

@bayardsaunders

I build growth marketing, digital products, and customer journeys for technology, insurance, healthcare, and consumer brands.

United States

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What I'm looking for

I'm looking to lead marketing, growth, product, and customer-experience strategy for technology or consumer brands where data, creative direction, and scalable operations can drive measurable revenue.

I'm directing marketing strategy at MiiA, a $10 million AI and social media content agency serving FinTech, EdTech, and HealthTech. I developed AI test-drive scheduling campaigns for Ford and GM that tripled scheduling rates and launched a Texas Roadhouse loyalty program that lifted promotion redemption 70%.

At SF Insuretech, I served as Chief Sales & Marketing Officer for the Just Insure pay-per-mile telematics auto insurance brand. I built marketing operations, automations, and sales communications that supported the first million miles insured, while brand repositioning increased customer engagement 25% and market share 15%.

At Haven Innovation, I grew HotLogic annual revenue from $2 million to $50 million by opening Amazon and retail channels in six new countries. Earlier at The General, I led digital customer-journey initiatives that helped grow annual revenue from $130 million to $380 million and improved mobile conversion while reducing mobile abandonment.

I've also doubled revenue at Kintera, led digital strategy for healthcare, travel, and consumer clients at Bohan Advertising, and mentor entrepreneurs through UCLA and Vanderbilt. I bring marketing, sales, product, data, and technology together to create scalable growth.

Experience

Work history, roles, and key accomplishments

Current

VP Marketing

Current

MiiA

Jan 2024 - Present (2 years 8 months)

Directing marketing strategies for a $10 million AI and social media content agency with a focus on technology sectors. Developed AI test-drive scheduling campaigns for Ford and GM, tripling scheduling rates, and launched a targeted loyalty program for Texas Roadhouse, resulting in a 70% increase in promotion redemption.

AI Marketing Strategy Social Media Fintech Edtech Health Tech Campaign Management Loyalty Programs

VP Marketing

SF Insuretech Inc

Jan 2020 - Jan 2024 (4 years)

Chief Sales & Marketing Officer for Just Insure pay-per-mile telematics consumer auto insurance brand. Created marketing & operations automations and sales communications resulting in the first million miles insured, and spearheaded a global brand repositioning strategy leading to a 25% increase in customer engagement and a 15% rise in market share.

Marketing Operations Automation Sales Communication Brand Strategy Data Analysis Customer Feedback Digital Marketing Lead Generation

VP Marketing

Haven Innovation Inc

Jan 2017 - Jan 2020 (3 years)

Chief Revenue Officer for HotLogic brand, providing product marketing, strategic innovation, and marketing operations management for HotLogic appliances. Opened Amazon and retail sales channels in six new countries, increasing annual revenue from $2 million to $50 million.

Product Marketing Strategic Innovation Marketing Operations Ecommerce Amazon Retail Paid Media Search Marketing Affiliate Partnerships Email Social SEO Content Development IT Marketing

Director, Internet Sales & Marketing

The General

Jan 2013 - Jan 2017 (4 years)

Championed digital initiatives changing customer journey and brand experience, increasing annual revenue from $130 million to $380 million, leading to acquisition by American Family Insurance. Managed sales programs for all eCommerce, Mobile Apps & B2C Consumer Websites, and directed online media, also traditional TV, radio, print, SEM, display, Social Media, SMS Text & Email teams.

Digital Marketing Ecommerce Mobile Apps B2C Online Media SEM Display Social Media SMS Email Conversion Rate Optimization

Director, Digital & Alternative Strategies

Bohan Advertising

Jan 2007 - Jan 2013 (6 years)

Digital Marketing Director for clients in technology, healthcare, travel & tourism, destination branding, strategic planning, digital social media communications and analytics. Advised healthcare clients on social media for public relations and community relations, and increased same-store sales 8% for Fazoli's restaurants with a promotion existing only on Twitter and Facebook.

Digital Marketing Social Media Analytics Strategic Planning Healthcare Travel Tourism Public Relations Community Relations

Vice President of Marketing

Kintera

Jan 2004 - Jan 2007 (3 years)

Doubled annual revenues in the first two years by increasing both sales volume and channel revenue while reducing marketing budget, sales-cycle time, and cost-per-lead. Increased market share for major nonprofit clients by designing customized permission-based CRM, CMS content strategy, SEO, direct mail, word-of-mouth marketing, and consumer-generated media.