Open to opportunities

Tom Pletcher

@tompletcher

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Experienced advertising and marketing professional with a proven track record.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful campaigns and contribute to company growth.

I am an experienced advertising and marketing professional with a strong background in both traditional and digital marketing. My expertise lies in executing well-rounded, omnichannel campaigns that effectively promote brand awareness and drive lead generation. Throughout my career, I have consistently achieved yearly goals for revenue and market share growth across various industries, demonstrating my ability to create thoughtful and effective marketing programs.

In my most recent role as VP of Marketing at Insurance Applications Group, I developed and managed multi-channel campaigns that attracted over 80 new clients within six months. My collaborative approach with frontline sales teams allowed me to interpret industry trends and develop resonant messaging for thought leadership campaigns. I have also led successful initiatives in various sectors, including hospitality, banking, and consumer brands, showcasing my versatility and ability to adapt to different market needs.

With a Bachelor of Science in Journalism from Northwestern University and numerous awards for my marketing campaigns, I am committed to leveraging my skills in digital marketing, project management, and strategic planning to drive success for my future employer. I thrive in environments that value creativity, collaboration, and innovation.

Experience

Work history, roles, and key accomplishments

VP, Marketing

Insurance Applications Group

Sep 2016 - Jan 2025 (8 years 4 months)

Developed and managed multi-channel campaigns and B2B sales materials across various industries and product portfolios. Successfully launched a new product vertical, attracting over 80 new clients and becoming the second-highest performing line of business within six months. Collaborated with the sales team to research industry trends and develop resonant messaging for thought leadership campaigns

Digital Marketing Campaign Management B2B Sales Product Launch Market Research Content Development Strategic Planning Lead Generation Marketing Automation Salesforce

Account Director

Fuel for Brands

Jul 2015 - Sep 2016 (1 year 2 months)

Headed client leadership and business development for a diverse range of clients across various industries, including technology solutions and banking. Oversaw the strategic development of digital properties, including websites, native mobile applications, and social media platforms. Managed the design and user experience for these digital assets.

Account Management Business Development Digital Marketing Content Marketing Social Media Management User Experience Strategic Planning Campaign Management Google Analytics

Interactive Account Supervisor

EP + Co.

Dec 2007 - Mar 2015 (7 years 3 months)

Orchestrated interactive promotional initiatives that drove consumer engagement and generated over 1.3 million sales prospecting leads for Verizon CRM programs. Concepted and managed the development of a robust online catalog and e-commerce tool for Michelin's flagship consumer brand website. Served as the lead account liaison, managing brand and retail campaign creation, including consumer insigh

Account Management CRM Campaign Management Media Planning Budget Management Consumer Insights Project Management Salesforce

Account Manager

The Bounce Agency

Oct 2002 - Nov 2007 (5 years 1 month)

Worked within the highly specialized Partnership Marketing arm of account management, focusing on cooperative advertising campaigns and sales programs. Developed competitive media pricing, built strong partner relationships, and initiated supplemental revenue-producing initiatives. Contributed to South Carolina Tourism's marketing efforts.

Account Management Partnership Marketing Advertising Media Planning Relationship Building Revenue Campaign Management Public Relations Strategic Planning

Education

Degrees, certifications, and relevant coursework

Northwestern University

Bachelor of Science, Journalism

Recipient of a Bachelor of Science in Journalism from the Medill School. Completed concentration coursework through the Integrated Marketing & Communications program.