Open to opportunities

Basit Rashid

@basitrashid

Message

Revenue-focused Sales & SDR Manager who builds inbound/outbound pipeline systems and coaches teams to convert faster.

India

Message

What I'm looking for

I’m looking to lead SDR and revenue pipeline execution for enterprise SaaS—using data-driven coaching, CRM discipline, and repeatable playbooks to improve conversion and team efficiency.

I’m a Revenue-focused Sales & SDR Manager with 8+ years of progressive experience in enterprise tech and SaaS sales, including 4+ years leading high-performing inbound and outbound teams of 20–25 reps. I run SDR performance as a system—from activity metrics and meeting rates to pipeline coverage and opportunity conversion.

I’m operationally rigorous: I enforce CRM hygiene, lead follow-up SLAs, and clean handoff discipline so leadership reporting stays accurate. I diagnose funnel health by tracking meeting rates, hold rates, meeting→opportunity conversion, and pipeline-per-rep to find conversion gaps fast.

On the coaching side, I’m hands-on with call reviews, objection handling frameworks, and structured performance improvement plans (PIPs). This approach has delivered a 20% uplift in team efficiency, and I build playbooks that translate product marketing messaging into targeted outbound sequences and persona-specific talk tracks.

I also thrive cross-functionally, partnering tightly with Sales, Marketing, Demand Gen, RevOps, and Marketing Ops to align priorities and improve lead-to-opportunity conversion. Whether leading inbound/outbound execution or training new reps, my focus is always the same: repeatable execution, measurable progress, and revenue outcomes.

Experience

Work history, roles, and key accomplishments

Current

Sales Manager

Current

Masters' Union

Feb 2025 - Present (1 year 3 months)

Led inbound and outbound sales execution for an AEs team, maintaining pipeline coverage and meeting targets through a structured weekly operating cadence. Ran performance reviews, coaching loops, and deal inspections while developing SDR/AE playbooks and enforcing CRM hygiene and lead follow-up SLAs.

Inbound Sales Sales Leadership And Pipeline Coverage Weekly Operating Cadence Call Reviews And Coaching CRM Hygiene Objection Handling

Independent Sales Consultant

Self-Employed

Nov 2022 - Jan 2025 (2 years 2 months)

Managed full sales cycles across multiple concurrent real estate and construction client engagements, owning outbound prospecting through deal closure. Built persona-specific outreach and maintained pipeline tracking and activity hygiene independently.

Full cycle Sales Outbound Prospecting Stakeholder Multi Threading Sales Outreach Consultative Selling

Business Development Manager

Think & Learn Pvt. Ltd. (BYJU'S)

Jul 2020 - Nov 2022 (2 years 4 months)

Led a 20+ person inbound and outbound SDR/AE team across regions under a hub-and-spoke model, driving activity-to-revenue outcomes. Implemented data-driven metrics and coaching loops that increased overall team efficiency and improved customer satisfaction ratings by 20%.

Funnel Analytics Meeting And Hold Rates Call Reviews And Coaching Performance Management

Business Development Training Manager

Think & Learn Pvt. Ltd. (BYJU'S)

Mar 2020 - Jul 2020 (4 months)

Designed and delivered onboarding and ramp programs for 25+ new SDRs and AEs, building product messaging fluency, CRM discipline, and outbound sales skills. Created repeatable training playbooks and coached reps via live call reviews and role plays while generating pipeline revenue from trainees.

Sales Enablement SDR And AE Onboarding Outbound Sequencing Objection Handling CRM Hygiene Pipeline Generation

Business Development Associate

Think & Learn Pvt. Ltd. (BYJU'S)

Jan 2019 - Feb 2020 (1 year 1 month)

Executed inbound and outbound prospecting across B2C and B2B channels, converting leads through consultative discovery and persona-tailored pitches. Maintained rigorous CRM logging across the buying journey and mentored new joiners to reduce ramp time.

Outbound Prospecting Persona Tailored Pitching Pipeline Management Lead Handoff Discipline

Marketing Executive

Think & Learn Pvt. Ltd. (BYJU'S)

Jul 2018 - Jan 2019 (6 months)

Generated qualified inbound leads through targeted school and institution outreach and supported SDR pipeline by building brand awareness and warming cold accounts. Partnered with sales workflows to improve lead quality and handoffs.

Lead Generation Outbound Outreach Brand Awareness Account Warming