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Bashua Babajide

@bashuababajide

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Senior business development leader driving revenue growth in pharmaceutical and healthcare sales.

Nigeria

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What I'm looking for

I seek a senior sales or business development role in pharma/healthcare where I can grow markets, lead teams, and drive measurable revenue and retention improvements.

I am a strategic, performance-driven senior management professional with over 8 years leading business development, sales operations, and key account management in the pharmaceutical and healthcare sectors. I combine an MBA, certifications in product management and clinical research, and hands-on experience growing market share, exceeding targets, and building high-performing teams.

My track record includes transforming underperforming territories into revenue-generating units, achieving double-digit sales growth, securing customer retention above 95%, and receiving awards for top performance. I deliver data-informed strategies, effective product placement and training, and collaborative cross-functional solutions that drive profitability and long-term partnerships.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Wondfo Biotech

Jan 2024 - Present (1 year 11 months)

Exceeded Q3–Q4 installation targets by achieving 120% and delivered 30% annual growth while expanding regional market presence and increasing sales revenue by 20% through new business initiatives and product placement.

Business Development Sales Strategy Key Account Management Market Expansion Revenue Growth Sales Analytics Team Collaboration

Key Account Manager

Greenwich Healthcare

Mar 2023 - Jan 2024 (10 months)

Led a sales team to exceed targets, developed and maintained key account relationships, and implemented strategies that increased sales and market share through data-driven performance analysis.

Key Account Management Team Leadership Sales Strategy Customer Relationship Management Sales Analysis Stakeholder Management Negotiation

Area Manager

Codix Pharma

Mar 2022 - Mar 2023 (1 year)

Drove 25% area sales growth via product placement in tertiary institutions, collaborated on diagnostic software upgrades, and exceeded monthly targets by 22% and 18% in Jan–Feb 2023 while training HCPs on medical devices.

Area Management Healthcare Training Medical Devices Sales Forecasting Cross Functional Collaboration CRM

Senior Medical Representative

Ipca Laboratories

Jul 2020 - Feb 2022 (1 year 7 months)

Drove 20% revenue growth through customer retention efforts, achieved 95%+ retention and exceeded 2021 sales target by 140%, earning Best Performance recognition for 2021.

Medical Sales Customer Retention Account Management Sales Target Achievement Stakeholder Engagement Training Negotiation CRM

Business Development Executive

Doro Eye Clinic

Jan 2019 - Jul 2020 (1 year 6 months)

Increased clientele by 33% through prospecting and cold-calling, maintained accurate CRM records for forecasting, and consistently exceeded quotas via account planning and retention strategies.

Business Development Lead Generation CRM Sales Pipeline Management Client Acquisition Account Planning Forecasting Time Management

Medical Representative

Worldwide Healthcare

Aug 2016 - Dec 2018 (2 years 4 months)

Promoted pharmaceutical products across South-South/South-East zones by educating medical staff and leading sales campaigns that consistently exceeded targets and generated new customer leads.

Pharmaceutical Sales Product Promotion Medical Education Territory Management Lead Generation Customer Engagement

Pharmacy Assistant

FMC Jalingo

May 2015 - Apr 2016 (11 months)

Supported HIV/AIDS dispensary operations by counseling patients, maintaining accurate medication records, and collaborating with clinical teams to implement screening for opportunistic infections.

Pharmacy Operations Patient Education

Education

Degrees, certifications, and relevant coursework

Atlanta College of Liberal Arts and Science

Master of Business Administration, Business Administration

2024 - 2025

Completed a Master of Business Administration program with coursework in financial analysis, budgeting, and cross-functional project leadership.

University of Lagos

Bachelor of Science, Pharmacology, Therapeutics and Toxicology

2010 - 2014

Activities and societies: President, Association of Pharmacology Students (2013); Public Relations Officer, Association of Pharmacology Students (2012)

Earned a Bachelor of Science in Pharmacology, Therapeutics and Toxicology with leadership roles in the Association of Pharmacology Students.