Guilherme Santos

Supported local and national clients advertising in Raddar™, a Canada Post-delivered flyer platform. Communicated with businesses via phone, email, and in-person to explain campaign details, costs, and zone coverage. Used multiple systems for CRM updates, quoting, account management, and order submissions.

Helped small businesses plan and place advertising in local print and digital publications. Advised clients on advertising options, budgets, and timelines in clear, non-technical terms. Coordinated artwork submissions and campaign changes, requiring attention to detail and follow-up.

Supported the coordination of online orders and in-store pickups, ensuring timely fulfillment and client satisfaction. Worked with internal systems to manage inventory accuracy, update orders, and communicate with customers. Resolved service issues with empathy and professionalism, balancing client needs with store operations.

Managed and optimized sales territories to maximize coverage and revenue potential. Prospected new and existing accounts, identifying new business opportunities. Collaborated with Marketing and Sales teams to execute joint account development strategies.

Successfully prospected and onboarded major e-commerce brands and digital agencies, providing customized online advertising formats. Managed campaigns that delivered measurable results, improving customer engagement and boosting ROI for clients. Managed relationships with existing clients, ensuring satisfaction and exploring opportunities for upselling and cross-selling additional services.

Created and implemented a customer-focused growth strategy for media agencies at both local and regional levels, collaborating closely with local advertising leadership to drive performance. Spearheaded the education and enablement of key agency functions, delivering agency-wide events and workshops to enhance capabilities and foster Google best practices. Proactively engaged with digital agencies

Completed a comprehensive program focusing on business administration principles and practices. Developed skills in various aspects of business operations and management.

Pursued advanced studies in marketing and business, gaining specialized knowledge in strategic marketing and business development. Focused on contemporary marketing techniques and business strategies.

Completed a Bachelor's degree in Advertising, acquiring foundational knowledge in advertising principles, campaign development, and media strategies. Gained insights into consumer behavior and market analysis.