At Harsan Tanker & Cryogenic, I own paid media, tracking, and automation across four export regions. I run Google Ads and Meta Ads campaigns, test new creative batches, and route inbound leads to regional sales representatives.
For B2B manufacturers, I focus on qualified leads for long-cycle, high-ticket products rather than cheap clicks. I’ve used conditional lead forms to pre-qualify senior buyers, and at GM Defensive Ind. Co. I used CSV-built Meta Custom Audiences to reach niche decision-makers.
I’ve tested acquisition campaigns and reallocated budget to new country markets when cohort data showed a channel had peaked. For an app, I helped shift the KPI from cheapest CPI to cost per opening user, and the install-to-open rate rose from 45% to 61.5%.
I’m also building a B2B SaaS platform that measures how brands appear in AI assistants and publishes approved website changes with human approval and one-click rollback. I own its positioning and go-to-market plan, and have shipped two apps to Google Play.
