As a freelance digital marketing consultant, I manage Meta Ads from campaign objectives through custom retargeting audiences, and shape social media strategy and performance reporting for clients including Yaman Atelier and an industrial B2B manufacturer.
At MAVIDEV SOFTWARE & CONSULTING CO., I owned social media strategy and content production, and built segmented B2B email databases and nurture campaigns. I also sourced and qualified leads on LinkedIn; on FOLD, I worked on positioning, segment strategy, and a freemium pricing model for a modular SaaS productivity app.
