I manage paid media and measurement for D2C, SaaS, fintech, education, and real-estate clients. At Hacettepeliler Akademi, I own Meta and Google Ads, built advanced tracking and CRM-revenue reporting, and produced the company’s first product-level margin analysis.
I built AdsLedgerAI with Node.js and LLM agents to reconcile advertising and CRM data and generate daily action reports, sustaining 3.9+ blended ROAS while scaling. I’ve also led a three-person media buying team and managed high-volume Google Ads campaigns, including 451 campaigns for Gelişim University.
