Open to opportunities

Ömer Dilbaz

@merdilbaz

Message

I build measurable paid acquisition campaigns that improve ROAS, CPA, and mobile growth.

Turkey

Message

What I'm looking for

I'm looking for a performance marketing or growth role where I can own measurable acquisition, tracking, experimentation, automation, and reporting while working closely with product, creative, and commercial teams.

At NextGen Beauty, I run Google, Meta, and TikTok campaigns for 7+ international consumer brands, balancing budgets, creative testing, audience strategy, and revenue-focused reporting across a multi-brand portfolio.

Previously at Bundle, I reduced iOS cost per install by up to 70% and Android CPI by 30% across Google, Meta, TikTok, X, and Apple Search Ads. I built attribution and conversion tracking in AppsFlyer and GA4, developed paid-performance reporting, improved App Store conversion, and created lifecycle programmes that raised weekly retention from 20% to 60% and monthly retention from 10% to 40%.

Experience

Work history, roles, and key accomplishments

Brand & Marketing Specialist

NextGen Beauty

Dec 2025 - Aug 2026 (8 months)

Managed paid ads campaigns across Google Ads, Meta, and TikTok for 7+ brands, optimizing performance against ROAS and CPA targets. Conducted creative and audience tests, monitored budgets, and used AI tools to enhance workflow efficiency.

Conversion Rate Optimization Google Ads Meta Ads Media Buying Audience Strategy Creative Testing AI Assisted Workflows Performance Analysis

Education

Degrees, certifications, and relevant coursework

Bahçeşehir University

Bachelor of Science, Software Engineering

2021 - 2025

Activities and societies: President of BAU Innovation & Management Club, leading a 30+ member team and organizing major events such as IMPACT'24, AI Summit '24, and Women in Management.

Pursued a Bachelor of Science in Software Engineering, gaining a strong technical foundation in software development and engineering principles.