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@berkedalar

Growth-focused SEO & digital growth marketer who turns data into measurable leads and e-commerce results.

Turkey
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What I'm looking for

I’m seeking a Growth Marketing or SEO role where I can own metrics end-to-end—testing, content, and technical improvements—to drive qualified leads and measurable e-commerce impact with a performance-focused, data-driven team.

I’m a growth-focused SEO & digital growth professional with hands-on experience in SEO, paid acquisition, and e-commerce optimization. I currently manage website operations for a European eGaming company while independently delivering measurable growth for local businesses, using a data-driven and systematic approach.

In paid acquisition, I generated 117 qualified leads via Instagram Ads with an average €2.50 cost per lead, while reducing CPL by 29% through iterative A/B creative testing and audience optimization. In SEO, I achieved 28,000% organic impression growth from a single content-led strategy, improving rankings and driving strong click and impression lift.

What sets me apart is my technical foundation from software development, which helps me diagnose issues quickly and execute with precision—especially in technical SEO, UX/crawlability improvements, and performance tracking. I’m seeking a Growth Marketing or SEO role where I can own metrics and drive real business impact.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance SEO & Growth

Self-Employed

Dec 2025 - Present (4 months)

Designed an Instagram Ads lead-generation campaign that delivered 117 qualified conversations at a €2.50 CPL and reduced CPL 29% through iterative A/B testing and audience optimization. Drove e-commerce growth with technical SEO, UX improvements, and content strategy, including 28,000% organic impression growth and significant click lift across product and category pages.

RG
Current

Site Manager

Revpanda Group

Jan 2025 - Present (1 year 3 months)

Managed WordPress-based website operations for a European eGaming/iGaming company, performing CMS content updates and on-page technical adjustments. Monitored site health metrics and implemented fixes to maintain uptime and page performance while supporting UX standards with cross-functional teams.

GL

Junior FinTech Software Dev

GlassSoftware

Jun 2023 - Jun 2024 (1 year)

Developed web applications using the .NET stack (C#, ASP.NET MVC) with SQL databases in an agile workflow. Strengthened foundations in data querying, Git-based version control, and structured web development practices.

Education

Degrees, certifications, and relevant coursework

UD

University of California, Davis

Certificate, Search Engine Optimization (SEO)

Completed a Search Engine Optimization (SEO) certification program at University of California, Davis.

CO

Coursera

Professional Certificate, Data Analytics

Completed the Google Data Analytics Professional Certificate through Coursera/Google.

PS

Positive Surfer

Masterclass, Content Optimization

Completed a Content Optimization Masterclass with Positive Surfer.

II

International Business Machines (IBM)

Certificate, Data Analysis with Python

Completed a Data Analysis with Python program through IBM.

GG

Google Digital Garage

Certificate, Digital Skills

Completed a Google certification through Google Digital Garage.

Dokuz Eylul University logoDU

Dokuz Eylul University

Bachelor of Arts, Management Information Systems

2019 - 2023

Earned a Bachelor of Arts degree in Management Information Systems, covering core MIS fundamentals over 2019–2023.

Anadolu University logoAU

Anadolu University

Associate Degree, Web Design & Development

2019 - 2021

Completed an Associate Degree focused on Web Design & Development from 2019 to 2021.

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