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Ali User

@aliuser22

Digital marketing specialist driving SEO, performance, and growth.

Turkey
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What I'm looking for

I am seeking a data-driven marketing role where I can lead SEO and performance campaigns, use analytics/automation to scale acquisition, and collaborate cross-functionally to deliver measurable growth.

I am a strategic, analytical digital marketing specialist focused on performance marketing, SEO, and cross-channel campaign management. I leverage data and AI to design high-converting strategies that drive user acquisition, lead generation, and sustained organic growth.

Over multiple roles I increased qualified leads by up to 60% and grew organic traffic by as much as 108%, while executing SEO and content strategies that outranked competitors for high-value keywords. I have managed paid programs with budgets above $85K and improved conversion metrics through structured CRO testing and audience segmentation.

I build and automate reporting dashboards to save time and speed decision-making, and I collaborate closely with BI and design teams to align marketing efforts with business goals. I led initiatives that scaled sessions from ~830 to 5,000 in nine months and delivered measurable lifts in CTR, positions, and form completions.

I hold multiple Google and industry certifications and bring a hands-on, results-oriented approach to campaign ideation, execution, and optimization. I thrive on solving complex marketing challenges with innovative, measurable solutions.

Experience

Work history, roles, and key accomplishments

BA
Current

Digital Marketing Specialist

Bama.ir

Oct 2021 - Present (4 years 4 months)

Increased qualified leads by 40% YoY and grew website traffic 65% by leading cross-channel campaigns (SEO, SEM, display, email) and a lead nurturing program that improved conversion to sales-ready leads by 24%. Managed paid programs ($85K+ budget) and reduced CPA by 25% through audience segmentation and CRO testing.

DA

Digital Marketing Specialist

Darz.art

Oct 2021 - Dec 2023 (2 years 2 months)

Achieved 108% organic traffic growth and 42% direct traffic lift in 10 months by implementing inbound marketing and SERP optimization, delivering a 69% improvement in average position and 47% CTR increase.

EF

Digital Marketing / Content Strategist

EhsanGroup (Fooladshop)

Feb 2020 - Nov 2020 (9 months)

Created technical and educational content strategy for a B2B startup, supporting early-stage brand positioning and organic discovery while collaborating with design and content teams to align messaging and SEO fundamentals.

Education

Degrees, certifications, and relevant coursework

KT

K. N. Toosi University of Technology

Master's degree, Communication Materials Engineering

Master's degree in Communication Materials Engineering.

IB

Islamic Azad University, Science and Research Branch

Bachelor's degree, Communication Materials Engineering

Bachelor's degree in Communication Materials Engineering.

GC

Google / Coursera / HubSpot / SEMrush (online certifications)

Professional Certificates, Digital Marketing

Completed multiple online certifications in digital marketing, Google Analytics, Google Ads, SEO, and content marketing.

Tech stack

Software and tools used professionally

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Ali User - Digital Marketing Specialist - Bama.ir | Himalayas