Ali User
@aliuser22
Digital marketing specialist driving SEO, performance, and growth.
What I'm looking for
I am a strategic, analytical digital marketing specialist focused on performance marketing, SEO, and cross-channel campaign management. I leverage data and AI to design high-converting strategies that drive user acquisition, lead generation, and sustained organic growth.
Across multiple organizations, I increased qualified leads by 40–60% and grew organic traffic by as much as 108%, while executing SEO and content strategies that outranked competitors for high-value automotive keywords. I have managed paid acquisition programs with budgets exceeding $35K and improved conversion performance through structured CRO testing, A/B experimentation, and audience segmentation.
I build and automate reporting dashboards to save time and accelerate decision-making, and I collaborate closely with BI and design teams to align marketing initiatives with business objectives. I also led campaigns that scaled daily sessions from approximately 830 to 5,000 within nine months while delivering measurable improvements in CTR, search visibility, and lead generation.
I hold multiple Google and industry-recognized certifications and bring a hands-on, results-driven approach to campaign strategy, execution, and optimization. I thrive on solving complex marketing challenges through innovative, measurable solutions.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Bama.ir
Oct 2021 - Present (4 years 8 months)
Increased qualified leads by 40% YoY and grew website traffic 65% by leading cross-channel campaigns (SEO, SEM, display, email) and a lead nurturing program that improved conversion to sales-ready leads by 24%. Managed paid programs ($85K+ budget) and reduced CPA by 25% through audience segmentation and CRO testing.
Digital Marketing Specialist
Darz.art
Oct 2021 - Dec 2023 (2 years 2 months)
Achieved 108% organic traffic growth and 42% direct traffic lift in 10 months by implementing inbound marketing and SERP optimization, delivering a 69% improvement in average position and 47% CTR increase.
Digital Marketing Specialist
Mashinchi.ir
Oct 2021 - Oct 2023 (2 years)
Scaled daily sessions from ~830 to 5,000 (500% growth) in 9 months by scaling native, banner and Google Ads targeting high-intent automotive audiences and leading SEO/content strategy to secure top rankings for commercial keywords.
Digital Marketing Specialist
Bioluence
Dec 2020 - Dec 2021 (1 year)
Designed and executed a multi-channel lead generation strategy (Google Ads, CRO, landing pages) that increased qualified leads by 60% in six months and improved lead conversion rates by 40% through landing page optimization and A/B testing.
Digital Marketing / Content Strategist
EhsanGroup (Fooladshop)
Feb 2020 - Nov 2020 (9 months)
Created technical and educational content strategy for a B2B startup, supporting early-stage brand positioning and organic discovery while collaborating with design and content teams to align messaging and SEO fundamentals.
Education
Degrees, certifications, and relevant coursework
K. N. Toosi University of Technology
Master's degree, Communication Materials Engineering
Master's degree in Communication Materials Engineering.
Islamic Azad University, Science and Research Branch
Bachelor's degree, Communication Materials Engineering
Bachelor's degree in Communication Materials Engineering.
Google / Coursera / HubSpot / SEMrush (online certifications)
Professional Certificates, Digital Marketing
Completed multiple online certifications in digital marketing, Google Analytics, Google Ads, SEO, and content marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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