Ali User

Increased qualified leads by 40% YoY and grew website traffic 65% by leading cross-channel campaigns (SEO, SEM, display, email) and a lead nurturing program that improved conversion to sales-ready leads by 24%. Managed paid programs ($85K+ budget) and reduced CPA by 25% through audience segmentation and CRO testing.

Achieved 108% organic traffic growth and 42% direct traffic lift in 10 months by implementing inbound marketing and SERP optimization, delivering a 69% improvement in average position and 47% CTR increase.

Scaled daily sessions from ~830 to 5,000 (500% growth) in 9 months by scaling native, banner and Google Ads targeting high-intent automotive audiences and leading SEO/content strategy to secure top rankings for commercial keywords.

Designed and executed a multi-channel lead generation strategy (Google Ads, CRO, landing pages) that increased qualified leads by 60% in six months and improved lead conversion rates by 40% through landing page optimization and A/B testing.

Created technical and educational content strategy for a B2B startup, supporting early-stage brand positioning and organic discovery while collaborating with design and content teams to align messaging and SEO fundamentals.

Master's degree in Communication Materials Engineering.

Bachelor's degree in Communication Materials Engineering.

Completed multiple online certifications in digital marketing, Google Analytics, Google Ads, SEO, and content marketing.