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Burak Kurt

@burakkurt

Performance Marketing Specialist at American Tile Depot, scaling multi-channel campaigns and maximizing e-commerce ROAS.

Turkey

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At American Tile Depot, I own and scale multi-channel paid media strategy across Google Ads, Microsoft Ads, Meta Ads, and Pinterest Ads. I develop full-funnel plans and optimize campaigns to support profitable e-commerce growth and maximize ROAS.

At Grower, I lead Google Ads, Meta Ads, and PPC strategies for multiple clients. I use AI analysis and Grower’s Smart Tasks to identify opportunities, catch anomalies, and support ongoing campaign optimization.

At GroupM, I worked on performance marketing for Ferrero Turkey Brands and, earlier, Garanti BBVA and Ferrero Turkey. I used data-backed campaign strategies to improve visibility, engagement, and ROI; I also reported increasing user retention by 25%, decreasing cost per acquisition by 35%, and generating a 10x return on ad spend for a client.

Across roles in e-commerce, healthcare, fintech, and other industries, I’ve worked on search, app, display, and video campaigns, alongside automated reporting and AI-informed planning. I hold Google Ads Search and AI-Powered Shopping ads certifications.

Experience

Work history, roles, and key accomplishments

Current

PPC & Performance Marketing Executive

Current

Grower

Oct 2025 - Present (1 year 1 month)

- Leading and optimizing Google Ads, Meta Ads, and PPC strategies to achieve ROAS, CPA, and revenue targets for multiple clients.
- Supporting brands with strategic guidance, creative recommendations, and conversion-focused tactics
- Utilizing AI analysis to identify competitor gaps, optimize keyword rankings, and automate high-impact marketing tasks.
- Managing and reporting on cross-channel camp

Current

Digital & Performance Marketing Specialist

Current

American Tile Depot

Jun 2025 - Present (1 year 5 months)

- Own and scale multi-channel paid media strategy across Google Ads, Microsoft Ads, Meta Ads, and Pinterest Ads, driving profitable e-commerce growth and maximizing ROAS.
- Develop full-funnel digital marketing strategies, including audience segmentation, channel mix planning, budget allocation, and revenue forecasting.
- Launch and optimize high-performing campaigns across Search, Shopping, Perfo

PPC Executive

Growth Agency

Aug 2024 - Aug 2025 (1 year)

- Manage and drive growth for UK market clients' Google Ads accounts, ensuring revenue expansion.
- Develop and execute strategic plans, including budget allocation, campaign execution, performance management, and reporting.
- Build AI-informed strategies including budget allocation, asset creation, and reporting.
- Optimize performance using AI-powered analytics tools for insight-driven campa

Sr. International Performance Marketing Executive

Memorial Healthcare Group

Feb 2024 - May 2024 (3 months)

- Managed oversee international marketing campaigns across MENA, Europe, and Asia regions for Memorial Healthcare Group.
- Orchestrate campaign execution in 12 different languages, ensuring cultural and linguistic relevance in each region.
- Develop and adapt performance management strategies using AI tools for better lead quality according to the unique dynamics of each country and region.
- Enha

Sr. Performance Marketing Expert

Parolapara

Oct 2023 - Jan 2024 (3 months)

- Successfully served as a Senior Performance Marketing Expert at Parolapara Fintech and Online Payment Company, overseeing comprehensive marketing campaigns within the Turkish market.
- Managed the execution of diverse campaigns focusing on virtual POS, online payments with links, cashbacks, and mobile POS, catering to the specific needs and preferences of the target audience.
- Implemented perfo

Digital Marketing Manager

GroupM

Feb 2022 - Jun 2023 (1 year 4 months)

Achievements:
- Orchestrated data-driven campaigns, propelling brand growth and market presence for Ferrero Turkey Brands.
- Leveraged strategic insights and analytical expertise to optimize online advertising efforts.
- Consistently achieved remarkable ROI through targeted performance marketing strategies.
- Navigated the ever-evolving digital landscape, adapting strategies to maximize effectiven

Sr. Peformance Marketing Executive

GroupM

Oct 2020 - Feb 2022 (1 year 4 months)

Achievements:
- Strategically drove digital campaigns for Garanti BBVA and Ferrero Turkey brands.
- Optimized brand visibility and ROI through data-backed performance marketing strategies.
- Leveraged performance analytics to fine-tune campaigns for maximum engagement and conversion.
- Translated data-driven insights into tailored marketing approaches, enhancing effectiveness.

Contributions:
- El

Sr. Digital Marketing Specialist

ELOR HOLDING

Dec 2019 - Oct 2020 (10 months)

- Managing and planning Google Ads, Facebook Ads, Email Marketing and Seo strategies for group companies.
- Managing, budgeting and optimizing Google Ads accounts and ads of group firms with agency.
- Increasing all channels performance according to ROAS and ROI.
- Optimizing to increase Facebook Ads performance.
- Managing websites' contents and CMS platforms.
- Monitoring and analyzing Google An

Digital Marketing Specialist

Hertz Turkey

Apr 2018 - Aug 2019 (1 year 4 months)

- Responsible for SEM, SEO, SMM, E-mail Marketing and Web Push Marketing.
- Managing Google Ads, Facebook Ads, E-mail marketing and Social Media accounts.
- Creating search and display campaigns in Google Ads.
- Optimizing the keywords, cpc bids, daily budget and ad texts for search campaigns.
- Designing banner for display campaigns and optimizing the display banners and display texts.
- Testin

Digital Marketing Assistant

Porte

Dec 2016 - Apr 2018 (1 year 4 months)

- Responsible for SEM, SMM, E-mail Marketing and Web Push Marketing.
- Managing Google Ads, Facebook Ads, E-mail marketing and Social Media accounts.
- Creating search, display and shopping campaigns in Google Ads and creating story, feed, carousel and catalogue campaigns in Facebook Business Manager.
- Optimizing the campaigns by evaluating the datas. In addition to this making reports about t

E-commerce Category Responsible

Decathlon Türkiye

Aug 2013 - Oct 2013 (2 months)

- Responsible for online content layout, banner, product placement, advertising of the products in online store.
- Editing the products' prices and descriptions.
- Increasing the category sales capacity.

Merchandiser

Coca-Cola İçecek

Feb 2011 - Mar 2012 (1 year 1 month)

- Price control of Coca Cola products.
- Stock control of the products.
- Organize promotion and campaign events and to put in an order based on market sales capacity.
- Responsible the exposal and section layout of Coca Cola products in hypermarkets.