
Tolga TOĞAÇ
@tolgatogac
Performance Marketing Lead @ tolgatogac.com | Paid Media & AI-Powered Marketing Solutions
What I'm looking for
Performance Marketing Lead at tolgatogac.com, I manage end-to-end paid media strategies for clients in e-commerce, SaaS, education, and coaching. My expertise includes Meta and Google Ads, direct response copywriting, and funnel optimization. I take a hands-on approach to diagnosing campaign issues, focusing on full-funnel accountability to address system-level bottlenecks and align strategies for better results.
With a Bachelor's degree in Political Science and Government from Marmara University and a Master's degree in Marketing Management from Anadolu University, I bring a diverse educational foundation to my work. My current role is complemented by my experience as the co-founder of Rika Coffee, where I oversee branding, customer experience, and digital marketing. I am passionate about driving measurable growth and collaborating with clients to deliver tailored marketing solutions.
Experience
Work history, roles, and key accomplishments
Founder & Embedded Marketing Lead
Tolgatogac.com
Oct 2025 - Present (11 months)
Operates as a dedicated performance marketing lead for clients in e-commerce, coaching, SaaS, and education across Turkey, Australia, and European markets. Designed and executed full-funnel paid media strategies, produced direct response copy, and diagnosed systemic campaign failures.
Digital Marketing Manager
Digiens Academy
Sep 2022 - Oct 2025 (3 years 1 month)
Led an 11-person cross-functional marketing team (4 marketers, 5 content specialists, 2 R&D) responsible for all paid and organic acquisition. Drove $3M+ in company revenue.
Digital Marketing Specialist
Digiens Academy
Sep 2021 - Sep 2022 (1 year)
Promoted within 2 months of joining. Contributed $1M+ in revenue through data-driven campaign management and end-to-end funnel optimization.
Education
Degrees, certifications, and relevant coursework
Marmara University
Bachelor of Arts, Political Science and Public Management
2016 - 2022
Pursued a Bachelor of Arts in Political Science and Public Management from 2016 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
tolgatogac.comSocial media
Job categories
Skills
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