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Ayad Arif

@ayadarif

Product Manager driving innovative solutions for market expansion.

Pakistan
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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and data-driven decision-making.

I am a results-driven Product Manager with a strong background in data analysis and market expansion strategies. Currently, I lead the Middle East expansion efforts at SastaTicket, where I have successfully orchestrated partnerships with major airlines and payment providers, significantly increasing our regional supplier coverage and boosting platform bookings. My focus on consumer behavior and cultural preferences has allowed me to drive market-specific innovations that enhance user experience and customer satisfaction.

Previously, I served as a Regional Promotion and Discount Specialist at Daraz, where I spearheaded the development of discounting tools that improved budget allocation efficiency and customer engagement. My analytical skills were honed as a Senior Data Analyst at SastaTicket, where I led a team to establish key business metrics and automated reporting processes that increased operational efficiency. I am passionate about leveraging data-driven insights to inform strategic decisions and drive growth.

Experience

Work history, roles, and key accomplishments

SA
Current

Product Manager – Middle East Expansion

SastaTicket

Apr 2024 - Present (1 year 4 months)

Orchestrated product expansion into KSA and UAE by integrating regionally dominant suppliers, increasing regional supplier coverage by 80% and boosting platform bookings by 15%. Pioneered partnerships with leading payment providers such as Tabby, Tamara, and Mada, introducing interest-free installment options tailored to local consumer preferences, targeting a 20% increase in transaction volume &

DG

Regional Promotion and Discount Specialist

Daraz (Alibaba Group)

Nov 2022 - Mar 2024 (1 year 4 months)

Spearheaded the development of a comprehensive suite of discounting tools in collaboration with the Product Team, resulting in a 25% reduction in subsidy expenditure and a 20% improvement in budget allocation efficiency. Designed and implemented Business Resource Documents for all 5 Daraz Ventures, standardizing discounting strategies and enabling precision in user targeting, driving a 30% increas

SA

Senior Data Analyst

SastaTicket

Sep 2020 - Oct 2022 (2 years 1 month)

Led and mentored a high-performing team of 3 analysts, establishing key business metrics that increased operational efficiency by 30% through data-driven insights. Built and automated a dynamic reporting infrastructure using SQL and Power BI, reducing manual reporting effort by 50% and enabling real-time visibility into KPIs for executive decision-making.

VC

Finance Intern

Vitality Capital

Jun 2019 - Aug 2019 (2 months)

Conducted in-depth market analysis of China's coffee industry, identifying key growth drivers and evaluating emerging opportunities for companies such as Luckin Coffee (LKNCY). Designed and implemented a detailed financial model to forecast industry performance and valuation for market leaders, delivering actionable recommendations for investment strategies.

SP

Research Assistant

Stanford University Economics Research Program

May 2016 - Aug 2016 (3 months)

Conducted field research in Shireen Jinnah Colony, analyzing health-seeking behaviors of underserved families, including detailed data collection on medical histories, healthcare practices, and systemic challenges. Synthesized research findings into actionable insights, contributing to the program’s broader understanding of healthcare accessibility in low-income urban areas.

Education

Degrees, certifications, and relevant coursework

Lahore University of Management Sciences logoLS

Lahore University of Management Sciences

BSc (Honors), Politics and Economics

2016 - 2020

Completed a Bachelor of Science with Honors, focusing on Politics and Economics. This program provided a strong foundation in economic principles and political systems.

KS

Karachi Grammar School

Ordinary Level & Advanced Level, General Studies

2012 - 2016

Completed both Ordinary Level and Advanced Level examinations. This foundational education provided a broad academic background.

Tech stack

Software and tools used professionally

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Ayad Arif - Product Manager – Middle East Expansion - SastaTicket | Himalayas