Open to opportunities

Umar Farooq

@umarfarooq14

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I turn product and commercial data into reliable KPIs, dashboards, strategy reports, and actionable recommendations.

Pakistan

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What I'm looking for

I'm looking to use product and commercial data to improve decisions, reporting, customer engagement, and revenue outcomes through analytics, data quality, and cross-functional product collaboration.

At WeatherWalay, I extract and analyze product and commercial data to assess funnels, retention, feature engagement, subscriptions, ARPU, and pipeline health. I turn findings into KPI narratives, decision frameworks, and recommendations for product, marketing, and customer engagement.

I've prepared 11 analytical and strategy reports and 5 management presentations while coordinating analysis across 8 senior stakeholders and functional teams. My work supporting a revised marketing strategy was associated with approximately 175x user engagement from month three onward compared with the first two months.

I also build data-informed products and workflows, from predictive maintenance APIs and data models to agricultural weather intelligence and scheduling optimization. I use Power BI, SQL, Excel, Python, Firebase, Mixpanel, Google Analytics, and UXCam to validate data, investigate root causes, and improve decisions.

Experience

Work history, roles, and key accomplishments

Current

Product Manager & Co-Founder

Current

StartaBot

Mar 2026 - Present (7 months)

Translate customer and business needs into measurable requirements, prioritized backlogs, acceptance criteria, delivery roadmaps, and feedback loops; coordinate data-informed product decisions across development and QA/UAT.

Product Management Requirements Gathering Backlog Management Roadmapping Stakeholder Management

Current

AI Product Engineer - Product & Strategy

Current

WeatherWalay (Private) Limited

Oct 2025 - Present (1 year)

Extract and analyze product and commercial data using SQL, Excel, Firebase, Mixpanel, Google Analytics, and UXCam; assess funnels, retention, drop-offs, feature engagement, conversion, ARPU, subscription performance, and pipeline health indicators. Perform cross-source validation, reconciliation, data correction, and proactive data quality checks; investigate unexpected trends and data gaps and tr

SQL Excel Firebase Mixpanel Google Analytics UXCam Data Quality Data Validation Data Reconciliation Root Cause Analysis KPI Reporting Data Analysis Product Analytics Commercial Analytics Data Visualization Reporting Stakeholder Management Documentation

Product Analyst Intern

WeatherWalay (Private) Limited

Jun 2025 - Sep 2025 (3 months)

Used Mixpanel, Google Analytics, Firebase, and UXCam to extract and analyze user-behavior data, validate funnel and retention patterns, review session replays and heatmaps, and identify data-backed opportunities to improve user journeys and engagement. Worked with Product and Engineering teams to communicate findings, prioritize improvements, document recommendations, and monitor product outcomes

Mixpanel Google Analytics Firebase UXCam User Behavior Analysis Funnel Analysis Retention Analysis Session Replay Heatmaps Data Analysis Product Analytics Reporting Stakeholder Communication

Teaching Assistant - Artificial Intelligence

FAST-NUCES

Jan 2025 - Jun 2025 (5 months)

Prepared analytical learning material and supported labs covering supervised and unsupervised learning, statistical concepts, KNN, artificial neural networks, search algorithms, and model evaluation; explained complex results clearly to students.

Machine Learning Supervised Learning Unsupervised Learning K NN Neural Networks Algorithms Model Evaluation Teaching

Python Developer Intern

BriteSpyre.com

Jun 2021 - Aug 2021 (2 months)

Developed Python scripts for backend automation, data cleansing, transformation, and processing with Pandas and NumPy; supported scalable data handling and AI-enabled, real-time processing workflows using Git-based delivery.

Python Pandas NumPy data transformation Git Data Processing

Education

Degrees, certifications, and relevant coursework

National University of Computer and Emerging Sciences (FAST-NUCES)

Bachelor of Science, Computer Science

2021 - 2026

Bachelor of Science in Computer Science from the National University of Computer and Emerging Sciences (FAST-NUCES), Islamabad, Pakistan, from September 2021 to January 2026.