Bushra Paracha

Working on AI-driven product development, gamification, and business automation across South Asian markets. Developing mini-games end-to-end while conducting stakeholder research and exploring AI automation opportunities across business teams.

Leading digital transformation initiatives, including building an internal CRM supporting 300+ buyers across 22+ countries. Automating international outreach, buyer management, and business workflows while supporting global growth.

Managed graduate student records and administrative workflows across Slate, PeopleSoft, and OnBase. Supported student inquiries and maintained accurate, confidential records across university systems.

Conducted consumer research on Gen Z audio preferences and purchasing behavior. Analyzed qualitative and quantitative data and translated customer insights into actionable product and marketing recommendations.

Supported Applied Mathematics and Information Systems courses with cohorts of up to 175 students. Led office hours, explained technical concepts, and provided structured feedback on assignments and assessments.

Supported residential operations and student experience for the Pre-College Summer Program. Coordinated housing needs, student activities, and communication across university teams.

Designed personalized Applied Mathematics tutoring plans and simplified complex quantitative concepts for students. Maintained a 95% student satisfaction rate, contributing to referrals and repeat clients.

Developed marketing campaigns that contributed to a 20% increase in service inquiries and 30% growth in social media engagement. Used market research and customer insights to guide content and promotional strategy.

Double major with Applied Mathematics & Statistics.

Feb 2022