At Telenor Pakistan, I own product and pricing strategy for weekly data bundles, 15-day bundles, and advance-balance lending across a 6M+ subscriber base. I launched a data-loan product that now disburses PKR3M per day.
I built an elasticity-based revenue projection framework for loan and bundle pricing, and a tiered loan-denomination model. My analysis identified a Rs40 loan cohort with stronger post-recharge uplift and supported a tiered-denomination business case.
At Careem, I led growth strategy across four verticals in the UAE and five regional markets. I shipped acquisition funnels that increased weekly new-user acquisition by 28%, and CRM journeys that helped lift Home Cleaning repeat bookings by 24% quarter over quarter.
Earlier, at Daraz, I developed retention strategies and lifecycle journeys that improved conversion; at foodpanda, I led growth for its home-based kitchens vertical and built an automated reporting and analytics framework using Python.

