Open to opportunities

Avery Berggren

@averyberggren

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Strategic marketing leader passionate about product marketing and creative strategy.

United States

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What I'm looking for

I seek a role in a forward-thinking company that values innovation and teamwork.

I am a strategic marketing leader with a strong foundation in product marketing and creative strategy. My experience includes leading cross-functional teams to develop SaaS products and implementing automation to streamline marketing workflows. I am passionate about combining creative storytelling with data-driven insights to build engaging brand experiences that enhance user retention and drive market expansion.

Throughout my career, I have successfully driven product adoption and optimized go-to-market strategies, aligning brand positioning with revenue goals. I have developed comprehensive marketing roadmaps that ensure consistent audience engagement and have spearheaded initiatives that resulted in significant increases in sales and user retention. My collaborative approach has allowed me to forge strong partnerships across product, sales, and customer success teams, ensuring that customer insights drive future product development.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Operations Manager

Current

Done.inc

Apr 2024 - Present (1 year 2 months)

Led a cross-functional team to develop SaaS product templates, implementing automated workflows to enhance collaboration and reduce inefficiencies. Spearheaded go-to-market strategies, driving product adoption and customer engagement through educational initiatives.

SaaS Go To Market Strategy Team Leadership Automation Customer Education Product Development Marketing Operations Cross Functional Collaboration User Retention Process Improvement

Head of Creative Marketing

Jefe Inc

Jan 2022 - Sep 2023 (1 year 8 months)

Directed creative vision and brand strategy, managing a team to enhance brand equity through multi-channel digital content creation. Developed campaigns that increased engagement and conversion rates while optimizing project execution.

Creative Strategy Brand Management Digital Marketing Team Management Campaign Development Content Creation Project Management

Senior Marketing Operations Strategist

Clinical Confidential

Aug 2021 - Apr 2023 (1 year 8 months)

Developed marketing and operations strategies for a membership-based healthcare model, focusing on brand positioning and patient acquisition. Played a key role in launching a medical practice and scaling operations efficiently.

Marketing Strategy Positioning

Education

Degrees, certifications, and relevant coursework

Capella University

Bachelor of Arts, Psychology

2021 - 2025

Pursuing a Bachelor of Arts in Psychology, focusing on understanding human behavior and mental processes, which enhances my capabilities in product marketing and customer engagement.

Southern New Hampshire University

Bachelor of Arts, Business Marketing

2016 - 2016

Completed a Bachelor of Arts in Business Marketing, gaining foundational knowledge in marketing principles, consumer behavior, and strategic planning.