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@tyleryin
Creative operations leader with 8+ years of experience managing campaigns.
As a creative operations leader with over eight years of experience, I have successfully managed high-impact, multi-channel marketing campaigns for global brands. My expertise lies in optimizing resource allocation, streamlining workflows, and fostering cross-functional collaboration. I am passionate about empowering creative talent and enhancing operational efficiency to drive meaningful business outcomes.
In my most recent role as a Senior Creative Project Manager at LastPass, I managed the end-to-end production of over 150 monthly creative assets for integrated campaigns across various platforms. I partnered with senior stakeholders to define project scopes and priorities, achieving a 10% reduction in project turnaround times through optimized workflows and automation. My commitment to operational excellence is reflected in the comprehensive SOPs and process documentation I developed to support global consistency.
Throughout my career, I have consistently demonstrated my ability to lead multidisciplinary teams and align marketing, design, and product strategies. I thrive in dynamic environments where I can leverage my skills in creative workflow optimization and project management to deliver exceptional results.
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Work history, roles, and key accomplishments
LastPass
Oct 2022 - Mar 2025 (2 years 5 months)
Managed end-to-end production of over 150 monthly creative assets for global integrated campaigns. Partnered with stakeholders to define project scope and optimize resource allocation. Co-led the implementation of a Digital Asset Management system, improving asset organization and reducing project turnaround times by 10%. Developed SOPs to support global operational consistency.
Panther Labs
May 2022 - Jul 2022 (2 months)
Designed and implemented operational workflows using Jira and Monday.com to enhance team productivity. Maintained Digital Asset Management systems ensuring compliance with branding guidelines. Served as a strategic intermediary between product and creative teams, translating complex goals into scalable production processes.
Mayvenn
Mar 2016 - Apr 2022 (6 years 1 month)
Led execution of high-volume, multi-channel campaigns while managing a $250K annual creative budget. Established centralized project management and Digital Asset Management systems, improving asset retrieval time. Implemented automation strategies within creative workflows, reducing manual production efforts by 10%. Directed multidisciplinary teams to align on cohesive strategies.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Film and Digital Media
2010 - 2014
Studied Film and Digital Media, focusing on the intersection of technology and storytelling. Developed skills in digital production, media analysis, and creative project management.
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