Open to opportunities

Tyler Yin

@tyleryin

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Creative operations leader with 8+ years of experience managing campaigns.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful marketing strategies and optimize operational workflows.

As a creative operations leader with over eight years of experience, I have successfully managed high-impact, multi-channel marketing campaigns for global brands. My expertise lies in optimizing resource allocation, streamlining workflows, and fostering cross-functional collaboration. I am passionate about empowering creative talent and enhancing operational efficiency to drive meaningful business outcomes.

In my most recent role as a Senior Creative Project Manager at LastPass, I managed the end-to-end production of over 150 monthly creative assets for integrated campaigns across various platforms. I partnered with senior stakeholders to define project scopes and priorities, achieving a 10% reduction in project turnaround times through optimized workflows and automation. My commitment to operational excellence is reflected in the comprehensive SOPs and process documentation I developed to support global consistency.

Throughout my career, I have consistently demonstrated my ability to lead multidisciplinary teams and align marketing, design, and product strategies. I thrive in dynamic environments where I can leverage my skills in creative workflow optimization and project management to deliver exceptional results.

Experience

Work history, roles, and key accomplishments

Senior Creative Project Manager

LastPass

Oct 2022 - Mar 2025 (2 years 5 months)

Managed end-to-end production of over 150 monthly creative assets for global integrated campaigns. Partnered with stakeholders to define project scope and optimize resource allocation. Co-led the implementation of a Digital Asset Management system, improving asset organization and reducing project turnaround times by 10%. Developed SOPs to support global operational consistency.

Project Management Digital Asset Management Cross Functional Collaboration Leadership In Creative Oversight Asana Jira

Creative Operations Manager

Panther Labs

May 2022 - Jul 2022 (2 months)

Designed and implemented operational workflows using Jira and Monday.com to enhance team productivity. Maintained Digital Asset Management systems ensuring compliance with branding guidelines. Served as a strategic intermediary between product and creative teams, translating complex goals into scalable production processes.

Workflows Jira Monday.Com Digital Asset Management Compliance Productivity Automation

Brand and Strategy Lead / Creative Project Manager

Mayvenn

Mar 2016 - Apr 2022 (6 years 1 month)

Led execution of high-volume, multi-channel campaigns while managing a $250K annual creative budget. Established centralized project management and Digital Asset Management systems, improving asset retrieval time. Implemented automation strategies within creative workflows, reducing manual production efforts by 10%. Directed multidisciplinary teams to align on cohesive strategies.

Budget Management Project Management Digital Asset Management Team Leadership

Education

Degrees, certifications, and relevant coursework

University of California, Santa Cruz

Bachelor of Arts, Film and Digital Media

2010 - 2014

Studied Film and Digital Media, focusing on the intersection of technology and storytelling. Developed skills in digital production, media analysis, and creative project management.