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Aurélie Benchetrat

@aurliebenchetrat

Marketing leader at BlueCargo who translated freight regulations into product positioning and contributed to growth in qualified pipeline from $0.5M to $5M.

United States

Message

At BlueCargo, I built the marketing function from the ground up, translating ocean freight regulations, customer needs, and product capabilities into positioning, sales materials, and customer education. My work contributed to qualified pipeline growth from $0.5M in 2023 to $5M by April 2026.

I partnered with Product on eight launches and connected customer feedback with improvements across Sales, Customer Success, and Product. Those voice-of-customer initiatives contributed to survey scores rising from 6/10 to 9/10 and a 12% relative reduction in churn.

At Merchant Maverick / Ranked Media, I launched a YouTube channel from zero that grew to 19,000 subscribers and generated approximately $3,000 per month in advertising revenue. I also advise organizations on marketing and go-to-market strategy, and currently co-lead work on ocean freight standards as Co-Vice Chair of the National Industrial Transportation League’s Ocean Committee.

Experience

Work history, roles, and key accomplishments

Current

Co-Vice Chair, Ocean Committee

Current

National Industrial Transportation League

Jun 2025 - Present (1 year 4 months)

Co-led the development and publication of the Ocean Freight Shippers Bill of Rights. Contributed strategic and communications expertise to discussions on ocean freight regulation and industry policy.

Policy Communication Skills Strategic Planning Stakeholder Engagement Ocean Freight

Head of Marketing & Communications

BlueCargo

May 2021 - Apr 2026 (4 years 11 months)

Built the marketing function from the ground up, establishing infrastructure, positioning, content, and demand-generation programs. Contributed to 10x qualified pipeline growth and supported the $11M Series A.

Product Marketing Go To Market Strategy Positioning Messaging Sales Enablement Demand Generation Content Strategy Executive Communication Customer Insights Voice Of Customer Notion HubSpot Webflow GA4

Content Manager & Media Producer

Merchant Maverick / Ranked Media

Dec 2018 - Nov 2021 (2 years 11 months)

Built a new YouTube growth channel from zero, growing it to 19,000 subscribers and generating approximately $3,000 per month in ad revenue. Led an international team of five and contributed to 27% website traffic growth.

Content Strategy Video Production YouTube SEO Team Leadership Product Reviews Script Writing Audience Development

Marketing & GTM Strategy Consultant

Independent Marketing Consultant

Jan 2015 - Dec 2018 (3 years 11 months)

Advised founders and leadership teams on positioning, communications, customer experience, and growth strategy. Developed integrated marketing and go-to-market strategies tailored to business models and customer segments.

Marketing Strategy Go To Market Strategy Positioning Brand Strategy Customer Experience Communication Skills Pricing Strategy

Client Advisory & Account Services

Ethias

Sep 2004 - Sep 2008 (4 years)

Progressed from call-center client advisory to handling client requests and life-insurance withdrawals, with greater responsibility for processing and file management.

Client Advisory life insurance File Management Customer Service

Content & Videography Marketing

RTBF

Jun 2002 - Sep 2004 (2 years 3 months)

Supported on-location filming and production alongside television presenters, building foundational experience in storytelling, audience communication, and video production.

Videography Content Production Storytelling Audience communication