Sheilin Herrick

Worked as Head of WW Performance Marketing, Amazon Supply Chain Services at Amazon.

Leading growth marketing and paid media strategy for a CEO-led initiative externalizing Amazon's end-to-end logistics capabilities to businesses across the US and China-to-US shipping lanes — spanning Amazon Freight, Amazon Shipping, Multichannel Fulfillment, Amazon Air Cargo, and Amazon Global Logistics.

- Drive customer acquisition and paid media strategy for a high-visibility, multi-team initi

Owned go-to-market communications strategy for a fast-moving logistics product operating across five countries, each with distinct regulatory and market conditions.

- Led GTM messaging and communications strategy for a sustained pipeline of product, pricing, and operational launches across the US and EU

- Built and produced the EU sales enablement series navigating market differences across the

Served as exec-level GTM strategy leader and the company's primary public-facing voice on AI in hiring for a global provider of AI-powered talent intelligence and assessment solutions — a rapidly evolving space drawing significant media, employer, and civil society scrutiny.

- Established as an external authority on AI in hiring — interviewed by Bloomberg and quoted in Business Insider, Quartz,

Joined as the first marketing hire at a provider of human-powered technical interviewing infrastructure for companies including Palantir, Citrix, and Roblox, and built the entire function from scratch while supporting the raise of over $160M in capital.

- Built and led a full marketing team spanning product marketing, field marketing, content, design, web, and operations, plus five agencies, un

- Built strategic partnerships with AWS, Microsoft Azure, and Google Cloud, navigating competing institutional interests across three major platforms to establish Panzura as a trusted co-marketing partner

- Grew pipeline significantly, well ahead of prior-year performance; owned product positioning and messaging translating complex infrastructure capabilities into accessible narratives for non-s

- Built the demand generation and communications program for the first cloud-agnostic Cloud Access Security Broker (CASB) — a product at the intersection of enterprise data access, surveillance, and compliance

- Drove a significant increase in marketing-influenced sales meetings within three months of program launch

Avvo.com is an online marketplace for legal services. I oversaw supply-side growth marketing including content strategy, marketing operations, and commercial engagement. Investors include TCV and Coatue. Acquired by Internet Brands.

G5 provides digital experience management software and services in the real estate sector. I led field marketing, demand generation, marketing operations, and product marketing for four product lines. G5's investors include Peak Equity and Volition. Acquired by RealPage.

Worked as Global Marketing Director at Infrascale.

Worked as Sr. Manager, Business-to-Business Marketing at Infrascale.

Worked as Marketing Manager at AIS | Auto Insurance Specialists.

Worked as Marketing Specialist at AIS | Auto Insurance Specialists.

Graduated Cum Laude.