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Audreeja Chowdhury

@audreejachowdhury

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Brand Development Manager driving email and social media growth through data-led insights.

United Kingdom

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What I'm looking for

I’m looking for a marketing role where I can grow brands through email and social strategy, analytics-led decisions, and strong cross-functional delivery—using testing, reporting, and automation to drive measurable engagement and sales.

I’m a Dynamic Brand Development Manager with 3+ years of experience in marketing, specialising in email and social media strategies that enhance engagement rates by 15%. I’ve delivered successful product launches and increased visibility through influencer marketing partnerships, backed by strong cross-functional collaboration and project management.

In my current role, I craft targeted email campaigns using audience segmentation, copywriting expertise, and A/B testing, and I manage multi-platform social execution across TikTok, Instagram, LinkedIn, and YouTube Shorts. I translate POS data, customer interactions, and digital analytics into weekly and monthly reporting insights, using tools like Klaviyo, HubSpot, Google Analytics, Sprout Social, and Trello/TFS to drive operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Brand Development Manager

Current

Curated Crowd

Jun 2023 - Present (3 years)

Crafted targeted email and social media campaigns, using audience segmentation and A/B testing to increase engagement rates by 15%. Managed cross-functional website launch and reporting using Trello/TFS, POS and digital analytics, and optimized ad campaigns with Google Analytics, Klaviyo, and Facebook Shop.

Email Marketing Segmentation Copywriting A B Testing Klaviyo Google Analytics Social Media Management Trello

Associate Consultant

Capgemini India Ltd

May 2019 - Aug 2022 (3 years 3 months)

Led a team of five to resolve a system issue impacting 400+ insurance claims for a UK-based client. Delivered data-driven fixes using SQL and proactive monitoring with TFS boards while tracking KPIs in Agile (Scrum/Kanban) frameworks.

Agile Scrum Team Leadership KPI Tracking TFS Data Reporting System Troubleshooting Performance Monitoring Claims Operations

Education

Degrees, certifications, and relevant coursework

Cranfield University

Master of Science (MSc), Strategic Marketing

2022 - 2023

Activities and societies: Projects included analyzing LUSH CRM and ROM strategies, developing a strategic market plan for Dyson, and critiquing cause-related marketing.

Completed an MSc in Strategic Marketing, covering topics such as strategic market planning, consumer behaviour, brand management, CRM, and digital/integrated marketing communications. Completed a thesis on how influencers communicate sustainability in the fashion industry and influence consumer behaviour.

SRM Institute of Science and Technology

Bachelor of Technology (BTech), Engineering (BTech)

2015 - 2019

Grade: First Class honours

Earned a BTech with First Class honours, studying core topics in communications, signal processing, VLSI, microwave/optical communication, control systems, and microprocessors. Built a technical foundation across both analog/digital and integrated circuit subjects.