Sophie Baker
@sophiebaker
Marketing and social media strategist driving growth through creative brand storytelling.
United KingdomWhat I'm looking for
I am a creative, results-driven marketing professional with deep expertise in social media strategy, content creation, brand development, and campaign management. I combine digital expertise with operational skills to deliver measurable growth for clients and employers.
I have led multi-channel strategies across Instagram, TikTok, YouTube and email, managed 20+ client accounts, and directed campaigns for US and Canadian clients—optimising performance through analytics and paid ads. I also design brands, pitch decks, and marketing collateral, and I mentor and manage teams to improve engagement and processes.
My background spans marketing leadership, freelance brand and graphic design, and executive support; I prioritise clear communication, efficient workflows, and data-informed creative decisions to boost visibility and revenue.
Experience
Work history, roles, and key accomplishments
Marketing & Social Media Executive
Jasmin Fitness
Jan 2025 - Present (1 year 5 months)
Led social media strategy across Instagram, TikTok and YouTube, creating content calendars, captions, graphics and short-form video while executing email marketing campaigns to drive client acquisition and retention.
Freelance Brand Specialist
Studio East
Jun 2021 - Present (5 years)
Delivered end-to-end branding, social media and digital marketing solutions, managing Instagram accounts and designing campaigns to increase engagement through strategic content.
Marketing Lead & Brand Manager
Orange & Gray
Jan 2024 - Jul 2024 (6 months)
Directed multi-channel marketing strategies for 17 US and Canadian hearing clinics, developing growth strategies, optimising campaigns and tracking ROI through analytics.
Social Media Manager
Orange & Gray
Jul 2023 - Jan 2024 (6 months)
Managed 20+ client accounts with content calendars, campaigns and social strategy; promoted to team lead within two months and mentored junior executives to improve engagement metrics.
Pitch Deck Designer
Grantify
May 2021 - Jul 2023 (2 years 2 months)
Designed visually compelling pitch decks and marketing materials to enhance client funding success through professional design and brand strategy.
Marketing Manager
Purple Turtle
Jan 2020 - May 2021 (1 year 4 months)
Developed content, social media posts and blog strategy to boost engagement and followers while managing client onboarding, contracts and invoicing.
Social Media Manager
Mindful Matter
Mar 2018 - May 2020 (2 years 2 months)
Managed content strategy, social media accounts and influencer collaborations to increase brand visibility and audience engagement.
Optimised internal digital channels and analysed performance data to support marketing strategy and improve customer experience.
Education
Degrees, certifications, and relevant coursework
Sandringham School
A Levels, A Levels
Completed A Levels in Theatre Studies (A), Photography (A), English Literature (A*), and Philosophy & Ethics (A).
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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