Open to opportunities

Jolene Fernandes

@jolenefernandes

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Cross-functional product and marketing professional with 13+ years of experience.

India

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What I'm looking for

I'm looking for a role that values innovation, collaboration, and user-centric strategies, with opportunities for growth.

I'm a cross-functional product and marketing professional with over 13 years of experience driving adoption, conversion, and retention in both B2C and B2B environments. My expertise lies in combining user research, sharp positioning, and iterative go-to-market (GTM) execution to scale customer-centric products. I thrive at the intersection of product, brand, and growth, translating insights into messaging and experiences that resonate with users.

Currently, I lead GTM and product adoption for a bootstrapped cross-border fintech platform, where I successfully acquired over 16,000 paying users in under a year. My experience includes UX optimization, qualitative and quantitative research, and data-informed messaging that drives conversion lift. I have spearheaded product-led growth initiatives, refined activation flows, and launched impactful campaigns that significantly boosted user engagement and reduced customer acquisition costs.

Experience

Work history, roles, and key accomplishments

Current

Founder and Clinical Nutritionist

Current

BioRhyme Health Solutions

Jan 2017 - Present (8 years 5 months)

Partnered with physicians and psychiatrists to design evidence-based, personalized lifestyle programs for patients with chronic conditions. Drove end-to-end acquisition and retention by leveraging personalized care models and high-touch onboarding. Conducted user interviews and assessments to build tailored programs.

Personalized Care Models User Interviews Program Design Chronic Condition Management Evidence Based Programs Clinical Nutrition Healthcare Partnerships Onboarding

Current

General Manager - Product and Marketing

Current

ScopeX Fintech

Jun 2024 - Present (1 year)

Spearheaded product-led growth initiatives to acquire over 16,000 paying users in one year, combining UX improvements, funnel optimization, and lifecycle messaging. Refined activation flows, boosting activation rates by 24%. Launched high-impact referral and paid ad campaigns, resulting in a 40% spike in referral signups and a 50% drop in CAC.

Product Led Growth Funnel Optimization Paid Advertising User Interviews Segmentation Customer Support

Corporate Sales Manager & Parent Relationship Manager

Edvance PreSchools

Jan 2015 - Dec 2019 (4 years 11 months)

Crafted persuasive B2B messaging to C-Suite decision-makers, boosting enrollments and contributing to 25% YoY revenue growth. Designed CRM workflows to streamline communication, lead nurturing, and data reporting. Shifted from B2C customer support to B2B product storytelling, with strong impact on strategic partnerships.

Revenue Growth Support Workflows Lead Nurturing Data Reporting Strategic Partnerships Customer Support Sales Management

Event Marketing & Logistics Lead

Self Employed

Jan 2012 - Dec 2015 (3 years 11 months)

Managed national artist tours and corporate events, driving sellout events via digital-first campaigns. Collaborated with creators and sponsors to craft narratives that increased visibility and ticket conversion.

Event Management Artist Tour Management Corporate Events Sponsorship Management Logistics Coordination