A growth or product leadership seat where I strategise and own the roadmap and metrics. Reporting to a founder, and building product in collaboration with engineering. Global remote in fintech, healthtech or consumer SaaS.
Looking for a job
Jolene Fernandes
@jolenefernandes
Semi-technical growth lead who builds with AI. Owned growth, product and ops at fintech, education and clinical teams for 13+ years.
IndiaWhat I'm looking for
I've spent 13+ years at the intersection of product, brand, and growth, helping early-stage initiatives go from zero to scale.
My edge is combining the rigour of user research and data-informed positioning with the scrappiness of hands-on GTM execution. Whether that's building acquisition engines that convert at low CAC, running onboarding experiments that move activation metrics, or translating qualitative insight into messaging that actually resonates, I stay close to the work and own the outcome.
I've operated as a cross-functional lead owning the full revenue funnel, plugging operational gaps, and building lean systems that hold up under aggressive growth.
If you're building something and need someone who thinks at the strategic level and executes at the ground level, that's where I do my best work.
Experience
Work history, roles, and key accomplishments
Growth
Consuma AI
Nov 2025 - Apr 2026 (5 months)
• Built the growth and product foundation for an AI consumer insights platform: productisation roadmap, GTM framework, ICP research, growth metrics, pricing model.
• Designed JTBD-based user presets and output standardisation to sharpen PMF signals
• Led across product, growth, brand and operations, directing a small team and external contractors in an early-stage environment
BS
Current
Founder and Clinical Nutritionist
BioRhyme Health Solutions
Jan 2017 - Present (9 years 7 months)
Partnered with physicians and psychiatrists to design evidence-based, personalized lifestyle programs for patients with chronic conditions. Drove end-to-end acquisition and retention by leveraging personalized care models and high-touch onboarding. Conducted user interviews and assessments to build tailored programs.
SF
Product and Marketing
ScopeX Fintech
Jun 2024 - Nov 2025 (1 year 5 months)
Spearheaded product-led growth initiatives to acquire over 16,000 paying users in one year, combining UX improvements, funnel optimization, and lifecycle messaging. Refined activation flows, boosting activation rates by 24%. Launched high-impact referral and paid ad campaigns, resulting in a 40% spike in referral signups and a 50% drop in CAC.
EP
Corporate Sales Manager & Parent Relationship Manager
Edvance PreSchools
Jan 2015 - Dec 2019 (4 years 11 months)
Crafted persuasive B2B messaging to C-Suite decision-makers, boosting enrollments and contributing to 25% YoY revenue growth. Designed CRM workflows to streamline communication, lead nurturing, and data reporting. Shifted from B2C customer support to B2B product storytelling, with strong impact on strategic partnerships.
SE
Event Marketing & Logistics Lead
Self Employed
Jan 2012 - Dec 2015 (3 years 11 months)
Managed national artist tours and corporate events, driving sellout events via digital-first campaigns. Collaborated with creators and sponsors to craft narratives that increased visibility and ticket conversion.
Education
Degrees, certifications, and relevant coursework
University of Pune
MA, Gender, Culture, and Development Studies
Symbiosis International University
BA, Media and Communications
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Portfolio
jolene-fernandes-bolt.vercel.appSalary expectations
100k+ USD
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