Atanu Roy
@atanuroy
I drive Amazon and eCommerce growth through retail strategy, GTM planning, and digital merchandising.
United StatesWhat I'm looking for
I've led Amazon and eCommerce growth across private brands, CPG portfolios, and enterprise client businesses. At Amazon, I relaunched roughly 300 Consumables Private Brand ASINs across 14 manufacturing partners, contributing to 17% year-over-year sales growth.
At Wellness Pet Company, I owned P&L accountability for a $100M+ Amazon business and drove 60% revenue growth through brand strategy, digital merchandising, forecasting, and joint growth initiatives. I also managed two direct reports and coached analysts and account managers on planning, performance analysis, and execution.
Previously, I led a $1.2B Amazon retail business unit, expanded it 30% year over year, and helped reduce counterfeit issues by 27%. I bring GTM strategy, customer and category analytics, retail media, and cross-functional execution to build scalable growth plans.
Experience
Work history, roles, and key accomplishments
Project/Program Manager - Private Brands-NA Consumables
Mar 2026 - Aug 2026 (5 months)
Led a large-scale rebrand and digital shelf optimization program for Amazon Consumables Private Brands across Household and OTC categories. Relaunched ~300 Private Brand ASINs across 14 manufacturing partners, contributing to 17% YoY sales growth.
GTM Sales Consultant - AI-driven Data Management Platform Integration
Zeda.ai
Jun 2025 - Dec 2025 (6 months)
Drove go-to-market strategy and business development for a start-up developing an AI-driven medical data management platform. Onboarded 4 customers across 13 clinical sites and developed implementation roadmaps and standardized onboarding processes.
Customer Business Manager – Amazon & Digital Sales
Wellness Pet Company
Jan 2020 - Apr 2025 (5 years 3 months)
Sales management leader with P&L accountability for a CPG portfolio of $100M+ of Amazon business. Drove 60% Amazon revenue growth and led annual and quarterly account planning, managing 2 direct reports.
Director of Client Strategy – Enterprise eCommerce Management
Indigitous
Mar 2018 - Dec 2019 (1 year 9 months)
Specialist Consultant for high-growth CPG and lifestyle clients, developing full-funnel eCommerce strategies. Designed digital operations and merchandising playbooks that reduced costs by 15% while improving forecast accuracy and operational execution.
L6 manager overseeing a $1.2B Amazon retail business unit, leading enterprise account growth and strategic vendor relationships. Expanded the business 30% YoY and contributed to a 27% reduction in counterfeit issues.
Inside Sales & Product Manager
AIC
Managed B2B sales strategy and customer engagement.
Senior Delivery Services Manager
OnProcess Technology
Managed sales operations and performance analytics for delivery services.
Brand Manager
Alcon Pharmaceuticals
Managed retail go-to-market strategy for pharmaceutical brands.
Education
Degrees, certifications, and relevant coursework
Babson College – F. W. Olin Graduate School of Business
Master of Business Administration, Business Strategy & Leadership
Earned a Master of Business Administration with a focus on Business Strategy and Leadership.
Babson College
Bachelor of Science, Business Management
Earned a Bachelor of Science in Business Management.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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