Open to opportunities

JASON HARTY

@jasonharty

Message

Growth-focused CPG leader driving brand, revenue, and operational expansion.

United States

Message

What I'm looking for

I seek senior growth or executive roles where I can own P&L, scale brands across channels, lead cross-functional teams, and drive measurable revenue and margin expansion through commercialization and operational improvements.

I am a growth leader with deep CPG experience across retail, digital, and omnichannel channels, adept at turning strategy into executed launches while owning P&L and building multidisciplinary teams. I have led commercialization and brand revitalization efforts that delivered 30+ product launches, triple-digit DTC growth, and significant distribution expansion.

My work spans strategic planning, GTM execution, operations, partnerships, and financial stewardship; highlights include delivering major year-over-year revenue gains, improving gross margin, onboarding manufacturing and 3PL partners, and positioning brands for acquisition and scale. I integrate practical AI, optimize commercialization systems, and cultivate high-performance cultures to accelerate growth.

Experience

Work history, roles, and key accomplishments

Current

Strategic Growth Advisor

Current

Impact Capital Private Equity

Jan 2022 - Present (4 years 2 months)

Recruited as an embedded operator to develop growth plans, commercialization strategies, and OpEx forecasts for portfolio CPG brands, leading GTM planning and product roadmaps for eight products slated for 2026 launch.

Go To Market Strategy Commercialization Product Roadmapping Financial Forecasting Partnership Development

Chief Operating Officer

Get Joy

Jan 2022 - Dec 2023 (1 year 11 months)

Oversaw end-to-end operations, P&L, and partnerships for a subscription pet wellness brand; onboarded manufacturing and 3PL partners and drove subscriber growth of 80%, weekly revenue +151%, and gross margin improvement of 38.3% in the first year.

P&L management Operations Supply Chain 3PL Ecommerce Partner Management Financial Planning

CMO & General Manager

Theo Chocolate

Jan 2018 - Dec 2022 (4 years 11 months)

Revitalized brand strategy and led commercialization to launch 12 products and expand distribution by 5,000+ points, driving a 10% increase in household penetration and significant ecommerce growth (308% Year 1, 138% Year 2).

Brand Strategy Product Commercialization Ecommerce Distribution Team Leadership GTM Execution Performance Marketing

Chief Marketing Officer

Nourish Snacks

Jan 2016 - Dec 2018 (2 years 11 months)

Led a brand relaunch from subscription-only to mainstream retail, creating new packaging and consumer touchpoints and growing distribution from 1,300 to over 7,000 doors across national and regional retailers.

Relaunches Packaging Consumer Insights Shopper Marketing Channel Strategy Trade Marketing Cross Functional Collaboration

Vice President, Marketing

Justin's

Jan 2014 - Dec 2016 (2 years 11 months)

Led insight-driven strategic brand planning during a period of 214% sales growth, strengthening brand positioning ahead of acquisition and improving NPS and category performance.

Strategic Planning Brand Management & Innovation Trade Marketing Market Insights Growth Strategy

Sr. Director, Interactive & Field Marketing

Snack Factory – Pretzel Crisps

Jan 2010 - Dec 2013 (3 years 11 months)

Developed interactive marketing and field programs that contributed to 200% gross sales growth and national expansion, supporting the company's successful acquisition in 2012.

Interactive Marketing Field Marketing Campaign Strategy Growth Marketing Team Leadership Event Marketing

Brand Manager

Vitaminwater

Jan 2006 - Dec 2010 (4 years 11 months)

Advanced from regional marketing to national brand roles contributing to rapid market expansion and cultural relevance, including campaigns that drove a 111% sales increase via a regional partnership.

Brand Management Regional Marketing Campaign Development Partnership Marketing social media engagement Field Marketing Market Expansion

Senior Account Manager

Alloy Marketing & Promotions

Jan 2002 - Dec 2006 (4 years 11 months)

Managed client accounts and experiential marketing programs for consumer brands, coordinating events and promotions to drive engagement and brand activation.

Account Management Event Marketing Client Relations Project Coordination Vendor Management Activation