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Andy Fan

@andyfan

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Ecommerce product leader at Amazon who scaled EU compliance to 300K+ sellers and $20M+ in annual revenue.

United States

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At Amazon, I owned the vision and commercialization of the EU Seller Compliance Portal, reaching 98% compliance across 300K+ sellers and an estimated $20M+ in annual revenue. I also built a Seller Experience Dashboard that helped cut seller activation time by 40%.

At Costco Wholesale Co., I led the build of Costco's ecommerce platform from zero, then owned the ecommerce business in Taiwan and China. With a 24-person team, I grew Costco.com.tw 35% year over year and rebuilt fulfillment to increase pick rates by 30% and reduce delivery time by 40%.

Now, as a self-employed cross-border ecommerce and AI consultant, I help APAC exporters scale across marketplaces. I've automated client workflows with AI tools and built localization, customer service, and demand forecasting processes that improve operating efficiency and conversion.

Experience

Work history, roles, and key accomplishments

Current

Cross-Border Ecommerce & AI Consultant

Current

Self-Employed

Jan 2026 - Present (9 months)

Launched and scaled 10 cross-border APAC exporters on Amazon, Shopify, eBay, Temu, and other platforms, automating workflows with the DeepSeek API and training client teams with SOP playbooks. Deployed AI customer service agents and automated listing localization, improving support metrics and conversion.

DeepSeek API Gorgias Lyro Smartcat Smartling Klaviyo AI Lovable Ecommerce AI Automation Cross Border Trade

Head of Seller Experience – EU Compliance Program

Amazon, Inc.

Oct 2021 - Sep 2025 (3 years 11 months)

Owned vision, roadmap, and commercialization of the EU Seller Compliance Portal, reaching 98% compliance for 300K+ sellers and an estimated $20M+ annual revenue. Built the Seller Experience Dashboard and Voice-of-Seller Insight Program, improving seller satisfaction and retention.

Product Management Roadmapping Compliance Seller Experience UX Research A B Testing Data Analysis Stakeholder Management GTM Strategy AI

Category Lead – FMCG Consumables

Amazon, Inc.

Aug 2019 - Oct 2021 (2 years 2 months)

Managed P&L and ecommerce operations for 50 top-tier brands across Amazon US, EU, and APAC, achieving 28% YoY growth and 109% of revenue KPI. Designed and scaled a B2B onboarding program and directed the COVID-19 Product Quality Compliance Program.

P&L management Ecommerce Amazon Seller Central Amazon Vendor Central FBA Amazon Business A+ Content Brand Analytics Digital Marketing Sponsored Product Ads Sponsored Brand Ads Display Advertising Amazon Live Streaming Vine Compliance Covid 19

Head of Ecommerce and Online Membership

Costco Wholesale Co.

Jan 2016 - Mar 2019 (3 years 2 months)

Owned Costco's ecommerce business in Taiwan and China, growing Costco.com.tw 35% YoY and Tmall 20% YoY with a 24-person team. Launched B2B program, aligned merchandising, and rebuilt fulfillment via SAP Hybris OMS and SAP WMS.

P&L management Ecommerce Merchandising Memberships Marketing Logistics Customer Service SAP Hybris OMS SAP WMS SEO UI UX A B Testing Inventory Planning Demand Forecasting International Fulfillment Vendor Management Private Label

Technical Project Manager

Costco Wholesale Co.

Jan 2015 - Jan 2016 (1 year)

Led the build of Costco's ecommerce platform from zero with the global IT team, including requirements, vendor selection, system architecture, and OMS, ERP, WMS, payment gateway, and SaaS integration. Guided scope, budget, timeline, and UAT to launch on time and on budget.

Project Management Ecommerce Platform Development System Architecture OMS ERP WMS Payment Gateways SaaS Integration UAT Vendor Selection

Sr. Quality Assurance - Customer Care

Yahoo! Inc.

Jul 2010 - Aug 2013 (3 years 1 month)

Mapped end-to-end shopper journeys and designed QA frameworks, improving Customer Effort Score by 7% and First Contact Resolution from 78% to 83%. Drove customer care readiness for Yahoo's phase-out of Wretch.cc.