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Asif Shaikh

@asifshaikh2

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Multifaceted professional specializing in branding, marketing, and sales.

India

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What I'm looking for

I am looking for a role that fosters creativity and allows for strategic brand development.

I am a multifaceted professional with a diverse range of skills, adept at adapting to dynamic environments. My experience spans branding, marketing, and sales, where I have consistently focused on customer satisfaction and operational efficiency. I thrive on solving problems and embracing new challenges, which has allowed me to implement effective brand strategies that enhance outreach and engagement.

Throughout my career, I have successfully designed and executed marketing strategies that have significantly increased sales revenue. For instance, at VAMA Retreats, I played a pivotal role in doubling the average monthly sales revenue from approximately 60 Lakhs to 120 Lakhs over two years. My ability to create customer-centric marketing experiences has led to improved customer satisfaction and retention, establishing long-term partnerships with major brands.

Currently, I am managing brand, marketing, and sales for The Serenade Kumaon, where I have developed comprehensive marketing strategies and trained local hires to uphold our brand values. I am passionate about creating unique brand experiences that resonate with customers and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Manager - Brand, Marketing & Sales

Current

The Serenade Kumaon

Aug 2024 - Present (11 months)

Designed end-to-end Brand Experience for The Serenade Kumaon and Highland Tavern, including logo design, color palette, fonts, and marketing material. Conducted market research and competitive analysis to derive a market positioning strategy and defined a 5-year sales strategy to achieve desired revenue targets.

Brand Strategy Market Research Competitive Analysis Content Marketing Sales Strategy Marketing Strategy Logo Design Sales Management

Sr Associate Marketing & Sales

VAMA Retreats

Aug 2019 - Jul 2024 (4 years 11 months)

Created and maintained marketing and sales collateral based on brand guidelines for promotion across digital and print media channels. Ran cost-effective marketing promotions to reach target market segments with unique messaging aimed at quick conversion, and maintained CRM for consistent customer experience.

Marketing Collateral Digital Marketing CRM Customer Experience Brand Guidelines Customer Feedback

Photographer - Products, Architecture & Events

Della Resorts

Aug 2018 - Jul 2019 (11 months)

Headed photography assignments for print and online catalogues of luxury Villas with bespoke interior design themes. Also led photography for 1600+ in-house bespoke luxury furniture, décor items, lights, and appliances, along with outdoor architectural and food photography.

Photography Product Photography Architectural Photography Event Photography Catalog Design Photo Editing Luxury Marketing Visual Merchandising Digital Catalogues Print Catalogues

Freelance Consultant

PubPort

Mar 2016 - Jul 2018 (2 years 4 months)

Introduced and promoted new Pune based German start-up 'PubPort' offering project management competency as a service to various publication vendors pan India. Assisted with drafting mutually beneficial contracts and onboarded German publication houses for pilot project runs.

Project Management Contract Negotiation Vendor Management International Business Jira Process Mapping Training Development

Project Management Coordinator

Crest Premedia Solutions Pvt. Ltd

Mar 2015 - Feb 2016 (11 months)

Served as Production Owner for 5 Medical Journals of a German Publication Company, managing the article/issue level operations life cycle. Interacted daily with German Authors & Project Managers, and conceptualized an auto-refreshing production dashboard.

Project Management Production Management Quality Control Process Improvement Dashboard Development Team Motivation German Language CMS

Cinematographer / Cameraman / Anchor

PowerDrift Studios Pvt. Ltd.

Jan 2013 - Jan 2015 (2 years)

Conducted indoor/outdoor shoots for a video-based Indian Automotive Review Platform and conceptualized/scripted video reviews based on team feedback. Performed market research for creative and visual positioning of cars, created storyboards, and anchored selective videos.

Video Production Storyboarding Market Research Creative Direction Live Event Coverage Anchor Post production

German Language Trainer

Langfinity Language Research Solutions Pvt. Ltd.

Aug 2011 - Dec 2012 (1 year 4 months)

Trained German Language (A1, A2, B1, B2.2) using methodologies inspired by Goethe Institut and CEFR Language Standard, with a focus on conversation-oriented training (C1, C2). Researched various aspects of language, including its evolution, cognition, and societal impact.

German Language Language Training Curriculum Development Goethe Institut Cultural Studies

Associate Practice Consultant (IT Infrastructure - German and US Accounts)

EMC Data Storage and Networking Solutions Pvt.Ltd.

Aug 2009 - Aug 2011 (2 years)

Worked on a Data Centre Migration project for US and German banking clients, ensuring 99.99999% uptime during live migration. Updated and tracked weekly migration activity in complex excel sheets and participated in feedback meetings with client-facing consultants.

Disaster Recovery Business Continuity NAS Cloud Computing Virtualization Project Tracking Client Communication

German Language Translator

Robert Bosch Engineering and Business Solutions Pvt. Ltd.

Jun 2005 - Aug 2009 (4 years 2 months)

Translated SAP End User Documents for Sales & Distribution, Finance & Controlling, and Material Management, as well as Bosch ECU Documentation. Provided interpretation and language support for Indian Engineers at SAP Technical Meetings in Stuttgart, Germany.

Technical Translation German Language SAP Interpretation Database Management Quality Assurance Automotive Technology

Education

Degrees, certifications, and relevant coursework

Pune University

Bachelor of Commerce, Information Technology

Completed a Bachelor of Commerce with a specialization in Information Technology, focusing on Java and Oracle. Studied core concepts of IT and business applications.