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PRANAMYA DAS

@pranamyadas

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Strategically-driven marketing professional with expertise in brand development.

India

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What I'm looking for

I am looking for a role that allows me to drive impactful marketing initiatives and contribute to brand growth in a collaborative environment.

I am a strategically-driven marketing and branding professional with a strong background in market development and brand proposition development. My expertise lies in crafting advertising strategies, gaining consumer behavior insights, and conducting competitive analysis. I have a proven track record in strategic brand planning and execution, adeptly leveraging research to inform brand strategies that drive impactful marketing initiatives.

Currently, I serve as a Marketing Manager at Projcon Group, where I direct marketing campaigns and branding efforts while managing social media and consumer insights. My previous experiences include internships at renowned companies like Audi and WPP, where I honed my skills in digital marketing strategies and B2B marketing. I am passionate about utilizing my skills to contribute to a dynamic organizational setting and help brands flourish in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

projcon

Apr 2023 - Present (2 years 2 months)

Directed marketing campaigns, branding, and social media initiatives. Managed sales teams and developed consumer insights, email marketing, CRM marketing, and newsletters.

Marketing Campaigns Branding Social Media CRM Sales Management Digital Marketing Content Writing Proofreading Email Marketing Newsletters

Management Trainee

G4S (Group 4 Securicor)

Sep 2022 - Feb 2023 (5 months)

Conducted B2B marketing activities and consumer behavior analysis. Gained insights into market dynamics and customer preferences.

B2B Marketing consumer behavior Market Research Data Analysis Business Development

Digital Marketing Intern

Audi (Unit of SkodaAuto Volkswagen)

Jun 2021 - Aug 2021 (2 months)

Developed digital marketing strategies for Audi e-tron, including market research and user interviews. Implemented strategic planning and social media marketing campaigns.

Digital Marketing Market Research User Interviews Strategic Planning Social Media Marketing Automotive Marketing

Marketing Intern

WPP

May 2021 - Jul 2021 (2 months)

Assisted with advertising and account management for Ford. Conducted website audits and prepared presentations for the Ford EcoSport launch.

Advertising Account Management Presentation Automotive Marketing Brand Strategy

Market Researcher

Maruti Suzuki

Jan 2021 - Mar 2021 (2 months)

Conducted market research to analyze strategies of competitors like KIA and MG in the Indian market. Identified potential strategies for Suzuki to implement in India.

Market Research Competitive Analysis Strategic Planning Data Analysis

Market Surveyor

BMW Nederlands

Jan 2021 - Nov 2021 (10 months)

Performed market research to understand consumer behavior for online and offline marketing of regular versus luxury products. Analyzed marketing effectiveness across different channels.

Market Research consumer behavior Online Marketing Offline Marketing Luxury Marketing