Roycee Dsouza

Led end-to-end events and tradeshow execution in Africa, Middle East, CIS regions for Heavy Equipment/Machinery. Spearheaded the foundational architecture of a centralized marketing department to support global operations and marketing strategies across GCC, Africa, South America, CIS, Australia, and beyond, reducing campaign turnaround time.

Executed design-related projects, enhancing lead conversion through content strategy and design execution. Managed social media marketing, lead generation, and negotiated sponsorship event tie-ups for a sports marketing firm, including grassroot-level tournament tie-ups and sports content partnerships - Sports Ed Tech Brand - Sporjo.

Developed and executed marketing strategies, increasing brand awareness and contributing to a 30% revenue boost in a hybrid work environment. Led end-to-end events and tradeshow execution including RSNA 2022, ARAB HEALTH 2023, IRIA 2022, SERCON 2022, covering the USA, Middle East, South Africa and India regions.

Spearheaded lead generation activities, resulting in qualified lead conversions and contributing to revenue growth. Sourced new vendors for printing works, events, and exhibitions, agency (digital & PR) achieving cost savings. Established brand guidelines and developed collaterals for internal and external brand marketing, including new website, corporate videos, and product-related videos.

Managed brand marketing projects for travel partners, education (Dots & Tots), ensuring projects launched on-time and on-budget. Oversaw brand identity, content, in-store visuals, website development and design project management.

Set up new company brand guidelines for Thumbay Group and its 21 brands, ensuring adherence to branding policies. Organized events and new CSR initiatives like blood donation camps, Pink Drive - Breast Cancer awareness campaign in association with RTA, Dubai.

Contributed to business development with new acquisitions like Damco, Booking.com, India in the Mumbai region. Managed communication between clients and other functional teams, ensuring projects launched on-time and on-budget.

Successfully pitched and retained new clients like Nobacco, India. Handled and executed product packaging, POP/POS, and other retail display solutions design and production for Abbott (Pediasure), Ferrero chocolates (Kinder Joy and Tic-Tac).

Handled and executed ATL/BTL/OOH, events, product/fashion photography, ad campaigns, content creation, radio, web accounts, and vendor management for clients like Mahindra and Mahindra, Nissan regional account. Executed campaigns by overseeing creative design, print, and other production materials.

Pursued an MBA in Marketing from JNC College, Bangalore University from 2007 to 2009.

Completed a Bachelor of Business Management from Dr. N.S.A.M (Nitte) College, Mangalore University from 2003 to 2006.