Ashish Tripathi

Conceptualised, designed, built, and launched Breathfine, a consumer wellness PWA providing guided breathing sessions. Owned the complete 0→1 lifecycle across product strategy, UX, development, and go-to-market.

Owns product vision, roadmap, and strategy across multiple D2C brands for India and US markets. Launched 4 D2C brands from 0→1 and drove key performance metrics including +27.78% CVR and +16.26% revenue uplift.

Led ideation, technical development, and go-to-market strategy for a socio-e-commerce platform. Owned end-to-end product delivery and scaled adoption, growing app installations by 150% MoM.

Idealised, designed, and launched the Shop the Look product feature strategy, increasing sales by 10.8%. Implemented the company's End of Season Sale and planned a Loyalty program roadmap to maximise customer retention.

Optimised customer onboarding by implementing Digital KYC, decreasing churn by 10% and increasing NPS by 25. Conceptualised an upselling strategy to increase monthly billings by 1.25%.

Formulated and implemented business development and customer acquisition strategies across the Delhi NCR region. Analysed market trends and planned digital marketing strategies to acquire new customers.

Bachelor of Technology in Chemical Engineering from Dr A.P.J. Abdul Kalam Technical University, completed in 2016.

Completed multiple certifications in Agile, digital product management, digital marketing, and data science.