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Arup Banerjee

@arupbanerjee

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Tech marketing and pre-sales leader at Capgemini, steering sales operations and global marketing initiatives.

India

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What I'm looking for

I'm available for 100% permanent remote cross-border engagements via global employment compliance frameworks.

At Capgemini, I steer sales operations, sales strategy, pre-sales, and global marketing initiatives, working across teams to support revenue generation and operational efficiency. I use Salesforce data for pipeline management, forecasting, and performance reporting, and shape tailored propositions for digital transformation, cloud, and cybersecurity opportunities.

Previously, at EY GDS, I led strategic marketing initiatives for the digital and analytics division with a team of 8 senior associates, contributing to 12% CAGR and a $20 million revenue surge. Across EY GDS, Cognizant, IBM, TCS, and IDC, I’ve worked on go-to-market strategy, analyst relations, account-based marketing, market research, and pre-sales; at Cognizant, I supported global GTM planning and pre-sales that delivered 10% year-over-year revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager

Current

Capgemini

Mar 2024 - Present (2 years 7 months)

Steering cross-functional teams in driving sales operations, sales strategy, and global marketing initiatives. Overseeing end-to-end sales operations, pre-sales leadership, and sales enablement.

Sales Operations Sales Strategy Pre Sales Marketing Strategy Salesforce Pipeline Management Forecasting Account Based Marketing Sales Enablement Cross functional Leadership

Assistant Director

EY GDS

Jan 2022 - Jan 2024 (2 years)

Led strategic marketing initiatives for the digital and analytics division, delivering 12% CAGR and $20 million revenue surge. Orchestrated global campaigns, pre-sales, alliances, and analyst relations.

Strategic Marketing Pre Sales Go To Market Account Based Marketing Campaign Management Analyst Relations Partner Marketing Market Intelligence Digital Transformation Cybersecurity

Marketing and Sales Consultant

Cognizant

Jan 2014 - Jan 2022 (8 years)

Led global team delivering 10% YoY revenue growth via strategic GTM planning and pre-sales support. Showcased AI use cases and positioned AI-driven solutions in pivotal deals.

Go To Market Pre Sales AI Solutions Cloud Migration Bid Management RFP Market Intelligence Program Management Sales Enablement

Marketing Advisor

IBM

Jan 2012 - Jan 2014 (2 years)

Managed IBM India's Enterprise Server division's strategic insights and marketing services. Demonstrated Account-Based Marketing prowess by creating 15 impactful digital marketing assets in 2 years.

Account Based Marketing Digital Marketing Content Creation Pre Sales Analyst Relations Marketing Operations

Lead Analyst

TCS

Jan 2010 - Jan 2012 (2 years)

Built and led a high-performing team, achieving a 16% increase in revenue for the Retail Analytics vertical. Executed targeted account-based marketing strategy and led market intelligence team.

Team Leadership Account Based Marketing Pre Sales Market Intelligence Sales Enablement Solution Design Customer Engagement

Assistant Manager

IDC

Jan 2006 - Jan 2010 (4 years)

Led IDC's IT peripherals market research, overseeing historical tracking and forecasting. Achieved 3X growth in client engagement with prominent brands like HP, Canon, and Samsung.

Market Research Market Sizing Forecasting Segmentation Client Engagement Brand Awareness Team Leadership