At Ericsson, I lead customer marketing for India, Southeast Asia and Oceania, running account-based programs that support over $3B in customer pipeline. I own an annual marketing investment of ~$2.4M targeted at five strategic global accounts.
I design and run programs across Marketo and Salesforce, improving deal progression rates by 30%. I also build and deploy GenAI-powered agents on internal platforms to scale content production and personalize CXO engagement.
For Ericsson’s mobile broadband business, I drove new revenue streams through partnerships and go-to-market strategies. I built business cases, TCO models and value frameworks for multi-million-dollar solution deals.
Before Ericsson, I established syndicated research services for global technology clients at Springboard Research and pioneered early research coverage of SaaS adoption and B2B technology trends across Asia-Pacific. My earlier work in research and journalism underpins an evidence-first approach to marketing and strategy.
