arpan vyas
@arpanvyas
I build data-driven PPC campaigns that generate qualified leads and measurable sales growth.
IndiaWhat I'm looking for
At Updrift, I lead B2B demand generation and full-funnel lead campaigns for brands including Carestream Dental, Citroën India, Isuzu India, Royal Enfield, Garware High-Tech Films, and KorinMi. I've helped drive approximately 80% qualified leads for Carestream Dental across Australia, New Zealand, and ASEAN, while contributing to 150+ Tata and 200+ Maruti Suzuki cars sold in single months.
Across eight years in performance marketing, I've managed and optimized more than 35 paid accounts, including Yakult India, Jindal Stainless, APL Apollo, Danone India, King's College India, and Nanavati Hospital. I combine media planning, conversion tracking, audience insights, testing, reporting, and client servicing to improve lead quality, CPL, ROI, and campaign scalability, while mentoring performance marketing teams.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Updrift
Jun 2022 - Present (4 years 2 months)
Led B2B demand generation and lead qualification campaigns for global brands, focusing on lead quality and pipeline contribution. Managed full-funnel strategies and optimized PPC campaigns across Google and social platforms for automotive, financial, and cosmetic clients.
Education
Degrees, certifications, and relevant coursework
Madhubala Institute of Communication And Electroni
Advanced Training, Search Engine Marketing
2016 -
Completed Advanced Search Engine Marketing (SEM) Training in March 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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