I’m seeking a Senior Designer or Creative Director role balancing high-level strategy with hands-on execution. I thrive on driving brand innovation, shaping customer experiences, and leading creative teams. Passionate about fostering collaborative environments, I aim to nurture the next era of design talent while delivering work that drives real impact.

Arjun Rull
@arjunrull
Senior Designer & Creative Director | 15 years. I've built unforgettable brand narratives through design, strategy, and creative direction.
What I'm looking for
With 15 years of experience shaping visual languages for brands like Aldi, Capgemini, Apple, and SCC, I combine design-led strategy, CX transformation, and hands-on creative execution to drive measurable commercial growth.
Agency Leadership & Business Growth | CREATVHUB, WHTE & AR Design
As Creative Director and agency partner, I lead end-to-end strategy, brand architecture, and multi-channel campaigns for startups, SMEs, and FMCG brands. Working with WHTE, I scaled a flagship multi-business portfolio from £700k to £2.03M in cumulative revenue over two years by aligning creative execution directly with commercial goals. At CREATVHUB and AR Design, I merge illustration, strategic planning, and design thinking to ensure brands perform as exceptionally as they look.
Global Service Design & CX | Aldi
I led human centered service design and UI/UX architecture across the UK, US, Australia, and Germany. Architecting a unified global e-commerce template for Aldi Süd, I aligned cross-border requirements into a scalable digital ecosystem. By mapping end-to-end customer journeys and bridging front-stage UI with back-stage logistics, I optimised high-volume touch-points and elevated global brand trust.
Strategic Design & Facilitation | Capgemini (HMRC)
Spearheading design-led problem solving for HMRC, I translated complex enterprise challenges into actionable visual strategies. By facilitating multi-stage workshops, I converted intricate operational pain points into engaging brand narratives and user experiences, enabling cross-functional stakeholders to align on solutions and execute large-scale transformation.
Brand Governance & B2B Strategy | SCC
Rising from Junior to Senior Designer over four years at a high-growth B2B tech leader, I safeguarded brand identity across print, digital, and web ecosystems. I established global brand guidelines, mentored junior talent, and partnered with marketing and bid teams using tools like Salesforce to deliver high-stakes collateral aligned with revenue targets.
Front-Line Brand Custodianship | Apple Serving as an Apple Genius for three years, I translated core brand philosophy into high-impact, face-to-face customer interactions. Operating in a high-volume environment, I specialised in conflict resolution, leveraging empathy and emotional maturity to turn critical customer pain points into long-term brand advocacy and product retention.
Experience
Work history, roles, and key accomplishments
CREATVHUB is more than just a hub; it’s a creative space.. made to create. Where brands, creators and communities converge to produce high-level content with expert support.
As a partner driving this vision, I'm responsible for business development, providing creative services and hosting/supporting specialist workshops.
In addition, each month the partners and I host on-site networking events d
Creative Partner
CREATVHUB
Jan 2026 - Present (8 months)
Responsible for business development, creative services, and hosting specialist workshops. Co-hosts monthly networking events to equip the community with tools, insights, and connections.
Design is my primary language and strategy is how I apply it! With over 15 years as a Lead Designer and Illustrator, I specialise in the visual architecture of brands. I don’t just make things look beautiful; I use my marketing and business expertise to ensure they perform. I help SMEs/FMCG and Startup founders transform their business trajectory through hands on design and design-led thinking tha
As creative director, I guided the strategic direction of all brands; campaigns, start-ups, overseeing and undertaking design projects, brand development, and marketing services. My role went beyond simply creating and managing brands; I safeguarded their authenticity as the company spokesperson, meticulously crafting their visual identity and ensuring it resonated with their intended audiences ac
Collaborating within Agile project teams, engaging in sprints, retrospectives, and reviews, and working closely with key stakeholders at ALDI. I specialised in developing user-centred design solutions within defined project timelines and objectives. My experience encompassed leading human-centric design initiatives across the UK, US, Australia, and Germany, focusing on diverse customer interaction
Following a period of career transition (COVID Redundancy), I leveraged four months as a freelance Graphic Designer and Illustrator. This allowed me, driven by a passion for design's impact, to focus intensely on assisting smaller businesses. I thoroughly enjoyed applying my expertise to boost their brand awareness and drive sales growth, developing impactful brand campaigns, crafting strategic ma
Worked as a warehouse team member, handling stock management and customer service duties.
4+ years of B2B marketing experience at a high-growth tech company, with proficiency in CRM and marketing automation software such as Salesforce. As a Senior Designer at SCC, I was responsible for shaping and safeguarding the company's brand identity. I established and maintained brand guidelines, trained junior designers, and ensured the quality and consistency of all design work. I created effec
I joined SCC as a Junior, where I developed visual concepts (both manually and digitally) to create inspiring, informative, and engaging content for consumers. My role involved designing layouts and overseeing the production of advertisements, brochures, magazines, and corporate reports, ensuring adherence to existing brand guidelines.
Provided technical support and customer service, leveraging branding and marketing knowledge to enhance customer experience.
Having begun freelancing, I was brought into the creative John Partridge & Co. team. I worked on 4 projects during my time with the company, creating 2 brands, assisting with their clothing lines graphics and contributing to a lookbook with hand drawn illustrations for a partner company "Montgomery".
Delivered customer service, applying branding and marketing knowledge to support customer needs.
Within Capgemini's Accelerated Solutions Environment (ASE), I contributed to the delivery of impactful client solutions by applying my graphic design skills to the collaborative creation and facilitation of workshops. Working alongside diverse teams, we designed and executed workshops that enabled consultants to unlock new applications of their expertise for client engagements. These sessions fost
Education
Degrees, certifications, and relevant coursework
University of Wolverhampton
Graphic Communication & Illustration with Professional Practice, Design
2009 - 2013
With a specialisation in Graphics and Illustration, I finalised my educational goals by refining my artistic niche and rigorously enhancing my technical proficiency in Branding & Marketing. This strategic preparation was aimed at developing consistent delivery in exceptional design outcomes whilst understanding business requirements, simultaneously.
BMet College
BND in Graphics & Visual Communication, Design and Visual Communications
2006 - 2008
This course was about exploring all areas of Design and narrowing down what area of design we wanted to further specialize in when university arrives. The areas that where extensively explored where; Photography, Textiles, Fashion, 3D Designs, Visual Communications, Art History, Graphics, Fine Art & Digital/Print. I Specialized In Graphics & Visual Communication.
The College High School
GCSE, Art/Art Studies
2001 - 2006
Grove School
1994 - 2001
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
arjunrull.myportfolio.comSalary expectations
Social media
Job categories
Skills
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