I’m seeking a Senior Designer or Creative Director role balancing high-level strategy with hands-on execution. I thrive on driving brand innovation, shaping customer experiences, and leading creative teams. Passionate about fostering collaborative environments, I aim to nurture the next era of design talent while delivering work that drives real impact.

Arjun Rull
@arjunrull
Senior Designer & Creative Lead | 15+ years. I've built unforgettable brand narratives through design, strategy, and creative direction.
What I'm looking for
For over 15 years, I’ve shaped visual brands for companies like Aldi, Apple, Capgemini, Huel and SCC. I bridge design and marketing to turn businesses into clear, compelling brand stories. From local startups to global leaders, I make sure design doesn't just look great, it drives real growth.
Agency Leadership & Business Growth | CREATVHUB, WHTE Agency & AR Design
As a Senior Creative Lead and agency partner, I lead end-to-end strategy, brand architecture, and multi-channel campaigns for startups, SMEs, FMCG and global brands. When running WHTE Agency, I scaled a flagship multi-business portfolio from £700k to £1.4M in year one by aligning creative execution directly with commercial goals. At the CREATVHUB & AR Design, I merge design, strategy, and storytelling to ensure brands perform as exceptionally as they look.
Global Service Design & CX | Aldi
I led human centered service design and UI/UX architecture across the UK, US, Australia, and Germany. Architecting a unified global e-commerce template for Aldi Süd, I aligned cross-border requirements into a scalable digital ecosystem. By mapping end-to-end customer journeys and bridging front-stage UI with back-stage logistics, I optimised high-volume touch-points and elevated global brand trust.
Strategic Design & Facilitation | Capgemini (HMRC)
Spearheading design-led problem solving for HMRC, I translated complex enterprise challenges into actionable visual strategies. By facilitating multi-stage workshops, I converted intricate operational pain points into engaging brand narratives and user experiences, enabling cross-functional stakeholders to align on solutions and execute large-scale transformation.
Brand Governance & B2B Strategy | SCC
Rising from Junior to Senior Designer over four years at a high-growth B2B tech leader, I safeguarded brand identity across print, digital, and web ecosystems. I established global brand guidelines, mentored junior talent, and partnered with marketing and bid teams using tools like Salesforce to deliver high-stakes collateral aligned with revenue targets.
Front-Line Brand Custodianship | Apple
Serving as an Apple Genius for three years, I translated core brand philosophy into high-impact, face-to-face customer interactions. Operating in a high-volume environment, I specialised in conflict resolution, leveraging empathy and emotional maturity to turn critical customer pain points into long-term brand advocacy and product retention.
Experience
Work history, roles, and key accomplishments
CREATV Partner
CREATVHUB
Jan 2026 - Present (9 months)
CREATVHUB is more than just a hub; it’s a space where brands, creators and communities converge to produce high-level content with expert support.
As a partner, I'm responsible responsible for business development, creative services, and hosting specialist workshops. Co-hosts monthly networking events to equip the community with tools, insights, and connections.
Senior Designer & Creative Lead
AR Design
Feb 2025 - Present (1 year 8 months)
Design is my primary language. With over 15 years of design experience, I transform brands by combining beautiful design with business strategy that drives real growth. For over 15 years, I’ve helped local startups, fast-growing brands, and global enterprises scale by making sure their design doesn't just look fantastic, but that it performs.
Senior Creative Lead
WHTE AGENCY
Oct 2022 - Dec 2024 (2 years 2 months)
I ran an agency dedicated to supporting a major group of nine businesses across food & beverage, healthcare, real estate, investment and entertainment. I led brand strategy, new launches, and design for the entire portfolio. To keep things moving efficiently, I designed the creative vision and hired specialist agencies to execute campaigns while I stayed focused on big-picture.
UX/UI & Service Designer
Aldi UK
Apr 2021 - Sep 2022 (1 year 5 months)
I led user-centred design initiatives across the UK, US, Australia, and Germany within the Global Service Design team. I managed a core creative team of three while collaborating with UX/UI teams worldwide to blueprint seamless customer and employee experiences; including a global e-commerce template for ALDI Süd; through hands-on research, testing, and prototyping.
Senior Designer
AR Design
Jan 2021 - Apr 2021 (3 months)
During a period of career transition (Redundancy), I spent four months freelancing as a Senior Designer and Marketing Expert, helping SME'S and fast-growing brands grow through targeted brand campaigns and digital strategy.
Junior > Senior Graphic Designer
SCC
Aug 2016 - Oct 2020 (4 years 2 months)
As a Senior Designer, I then managed and safeguarded the SCC brand identity while driving key business objectives of a high-growth tech company. I established brand guidelines, trained junior designers and videographers, and collaborated closely with marketing and the Bid team. My work spanned traditional print, web design, UI/UX exploration, and digital assets.
Technical Specialist (Genius)
Apple
Sep 2013 - Aug 2016 (2 years 11 months)
Earned a promotion within three months to join the FRS team, providing device repairs, technical support, and customer care. Utilised branding, marketing, and human-centered design principles to improve customer satisfaction and drive positive brand experiences.
Graphic Designer
John Partridge & Co Ltd
Aug 2013 - May 2014 (9 months)
I delivered four major projects, including the creation of two new brands. My work ranged from clothing line graphics to hand-drawn illustrations for a partner look-book with Montgomery; combining brand strategy with hands-on visual artwork.
Graphic Design Specialist
Capgemini
Jun 2011 - Jun 2012 (1 year)
In Capgemini’s Accelerated Solutions Environment (ASE), I used graphic design and visual facilitation to plan and run high-impact client workshops. Working alongside cross-functional teams, I helped consultants and stakeholders rapidly prototype, and implement innovative solutions; using visual thinking to solve complex business challenges and drive fast enterprise results.
Education
Degrees, certifications, and relevant coursework
MadeFor.
Service Design
2021 - 2021
Activities and societies: MadeFor. is an international Customer Experience (CX) learning agency based in Amsterdam.
The completion of a full 8-week immersive online bootcamp covers the complete Service Design process whilst finding a solution to a real problem, moving the Service Design capability to the next level, and understanding the context of Service Design in Customer Experience delivery.
University of Wolverhampton
Graphic Communication & Illustration with Professional Practice, Design
2009 - 2013
With a specialisation in Graphics and Illustration, I finalised my educational goals by refining my artistic niche and rigorously enhancing my technical proficiency in Branding & Marketing. This strategic preparation was aimed at developing consistent delivery in exceptional design outcomes whilst understanding business requirements, simultaneously.
BMet College
BND in Graphics & Visual Communication, Design and Visual Communications
2006 - 2008
This course was about exploring all areas of Design and narrowing down what area of design we wanted to further specialize in when university arrives. The areas that where extensively explored where; Photography, Textiles, Fashion, 3D Designs, Visual Communications, Art History, Graphics, Fine Art & Digital/Print. I Specialized In Graphics & Visual Communication.
Tech stack
Software and tools used professionally
Salesforce
Google Drive
Adobe Fonts
Google Analytics
Adobe Analytics
Figma
Adobe Photoshop
Adobe XD
Adobe InDesign
Microsoft Teams
Jira
HTML5
CSS 3
HubSpot
Google Workspace
Microsoft Office 365
Notion
Miro
Zoom
Google Meet
Skype for Business
Adobe Illustrator
Canva
Hootsuite
Google Gemini API
Meta Business Suite
Adobe Firefly
ChatGPT
Adobe Acrobat Pro
Microsoft Outlook
Availability
Location
Authorized to work in
Portfolio
arjunrull.myportfolio.comSalary expectations
Social media
Job categories
Skills
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