Craig Organ

At GBG, I’ve helped grow the design team into a respected global business function, leading brand and creative work across high-profile projects worldwide. I’m currently acting as Head of Creative for GBG’s sub-brand, Loqate.

I’ve played a leading role in major company rebrands, brand strategy, integrated campaigns, website redesigns, and design systems for both brand and product. I also work closely with product teams on UI and UX projects while improving operations and cross-team collaboration.

Before GBG, I joined PCA Predict as a Junior Designer and progressed to a mid-weight role in a fast-paced startup environment. I expanded my skills in animation, video editing, marketing campaigns, and brand projects to help fill team capability gaps.

I began through freelance design work for startups, musicians, sole traders, and local small businesses. I believe design should do more than look good; it should move people with clarity, emotion, and purpose.