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Stuart CrawfordSC
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Stuart Crawford

@stuartcrawford

Creative director specializing in brand systems, typography and design strategy.

United Kingdom
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What I'm looking for

I seek senior roles where I can lead brand systems and cross-disciplinary teams, bridge design and engineering, and scale visual identities for growth-focused, user-centered organizations.

I am a strategic, craft-driven Creative Director with over 15 years' experience building and evolving brand identities across digital and physical touchpoints. I founded and lead a successful branding agency where I act as brand guardian for a global client base, developing scalable design systems that align with business goals and user experience.

My work combines a deep foundation in traditional illustration with modern technical fluency, specialising in typography, illustrative brand assets and design system documentation. I bridge high-level brand vision and technical execution, working closely with developers and product teams to maintain design integrity from Figma to final deployment.

I have led visual identity strategy for 500+ global projects, pioneered a Semantic Design approach to improve organic growth, and regularly mentor multidisciplinary teams while presenting creative rationale to C-suite stakeholders.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

DD

Duncan of Jordanstone College of Art & Design, University of Dundee

Bachelor of Arts (Hons), Illustration

Completed a BA (Hons) in Illustration at Duncan of Jordanstone College of Art & Design, focusing on traditional illustration and its application to contemporary brand and digital contexts.

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