Open to opportunities

Georgina Parker

@georginaparker

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Senior Art Director with 10+ years of creative experience.

United Kingdom

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What I'm looking for

I seek a dynamic role that fosters creativity and innovation, with opportunities for mentorship and collaboration.

As a Senior Art Director with over a decade of experience, I have honed my skills in managing design processes from conceptualization to delivery. My journey has taken me through various roles, where I have successfully integrated creative engineering with traditional design practices, particularly at RAPP in Dallas. Here, I pioneered the Creative Engineering department, focusing on enhancing workflows through automation and AI, which has significantly improved project outcomes.

My achievements include developing a comprehensive design system for PNC Bank that resulted in a 60% increase in design execution speed and a 30% reduction in errors. I have led teams through transitions to new design tools, ensuring a smooth adaptation process while maintaining high standards of quality. My passion for mentorship and culture building has allowed me to foster a collaborative environment, enhancing team morale and productivity.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Director

Current

RAPP

Jul 2023 - Present (1 year 11 months)

As a Senior Art Director, I lead the Creative Engineering department, integrating design systems with automation and AI for clients like PNC Bank and State Farm. I developed a design system that improved execution speed by 60% and reduced errors by 30%. I also mentor junior designers and manage design guidelines.

Adobe Creative Suite Figma Sketch Design Systems Email System Redesign Mentorship Automation AI

Senior Art Director

Javelin

Jan 2021 - Sep 2021 (8 months)

Worked as a Senior Art Director managing creative projects for major clients including AT&T and Citibank, focusing on delivering high-quality design solutions.

Client Management Creative Direction Design Strategy Team Collaboration Project Management Branding Digital Design Print Design

Digital Art Director

TPN

Aug 2015 - Dec 2017 (2 years 4 months)

Served as a Digital Art Director for clients such as 7Eleven and Bank of America, focusing on innovative digital marketing solutions and creative campaigns.

Digital Marketing Client Experience Graphic Design Team Leadership Brand Development

Junior Art Director

The Marketing Arm

Mar 2014 - Mar 2015 (1 year)

As a Junior Art Director, I contributed to projects for clients like Frito Lay and Anheuser-Busch, focusing on creative design and brand messaging.

Creative Graphic Design Team Collaboration Visual Storytelling

Store Artist

Whole Foods Market

Jul 2012 - Jan 2013 (6 months)

Worked as a Store Artist, creating engaging visual displays and artwork to enhance the customer shopping experience in-store.

Artwork Creation Customer Engagement Team Collaboration Brand Representation Art Direction

Education

Degrees, certifications, and relevant coursework

University of Texas at Arlington

Bachelor of Fine Arts, Visual Communications

2008 - 2012

Grade: 3.7/4.0

Bachelor of Fine Arts in Visual Communications, focusing on design principles and visual storytelling. Developed skills in various design software and techniques.