Seyda Sasmaz

Led a comprehensive rebranding initiative for a decentralized innovation fund, conducting brand research and workshops to develop brand strategy. Managed design roadmaps and ensured alignment between design vision and project goals, resulting in a refreshed brand identity and enhanced internal engagement through creative campaigns.

Designed detailed wireframe concepts and improved existing websites for major brands, collaborating with developers to ensure seamless design integration. Contributed to e-commerce platforms and explored UI concepts for various projects, enhancing user experience across digital touchpoints.

Audited brand experiences and participated in modernizing brand identities, ensuring consistency across various touchpoints and enhancing overall brand recognition.

Spearheaded internal engagement campaigns for B2B clients, focusing on branding and development to enhance marketing efforts and client relationships.

Completed design thinking sessions and product research phases, resulting in significant service design improvements through user interviews and competitor analysis.

Led client expectation management and served as a liaison between clients and creative teams, ensuring alignment with project goals and delivering effective communication materials.

Conceptualized and executed a captivating website design for a major Christmas campaign, enhancing user experience and brand visibility through creative and engaging design elements.

Prepared digital and print projects for various brands, focusing on website design and print catalogues to effectively communicate brand messages and enhance visual identity.

Facilitated visual research and creative concept development for high-profile clients, ensuring alignment with brand objectives and enhancing overall design quality through collaboration and innovative thinking.

Implemented extensive visual research and creative concept exploration for various projects, collaborating closely with creative leadership to ensure alignment with brand goals and project objectives.

Explored brand concepts and designs for an art, music, and design blog, preparing social media campaigns to enhance client visibility and engagement.

Revitalized the gallery's visual identity and transformed its artistic direction through a modern design language, significantly enhancing brand recognition and engagement metrics.

Involved in application development and commercial website design, contributing to various digital projects and enhancing user experience.

Collaborated with fashion magazines on photo shoots and facilitated various social media campaigns and print works, enhancing brand visibility and audience engagement.

B.A in Visual Communication Design, focusing on the principles of visual aesthetics, design theory, and practical applications in various media. The program emphasized creativity and conceptual thinking, preparing students for careers in design and communication.