Seyda Sasmaz
@seydasasmaz
Visual communication designer with over 10 years of experience.
What I'm looking for
I am a visual communication designer with over a decade of experience in leading design initiatives and collaborating with cross-functional teams. My career has been marked by a commitment to merging strategy with creativity, ensuring that every design not only captivates but also aligns with project goals. My recent role as Design Lead at IOHK allowed me to spearhead a comprehensive rebranding initiative, where I conducted in-depth brand research and facilitated workshops that resulted in a refreshed brand identity. I thrive on the challenge of transforming complex ideas into visually compelling narratives.
Throughout my career, I have directed numerous successful projects, including the creation of innovative NFT concepts and social media campaigns that enhance brand awareness. My experience spans various industries, where I have consistently delivered high-quality design solutions that resonate with target audiences. I am passionate about staying ahead of trends and leveraging emerging technologies to push the boundaries of visual communication.
Experience
Work history, roles, and key accomplishments
Design Lead
IOHK Blockchain Infrastructure Company
Oct 2021 - Apr 2023 (1 year 6 months)
Led a comprehensive rebranding initiative for a decentralized innovation fund, conducting brand research and workshops to develop brand strategy. Managed design roadmaps and ensured alignment between design vision and project goals, resulting in a refreshed brand identity and enhanced internal engagement through creative campaigns.
Visual Designer
Publicis Sapient
May 2019 - Jun 2021 (2 years 1 month)
Designed detailed wireframe concepts and improved existing websites for major brands, collaborating with developers to ensure seamless design integration. Contributed to e-commerce platforms and explored UI concepts for various projects, enhancing user experience across digital touchpoints.
Middle Weight Designer
Interbrand
Jan 2018 - Jan 2020 (1 year 11 months)
Audited brand experiences and participated in modernizing brand identities, ensuring consistency across various touchpoints and enhancing overall brand recognition.
Middle Weight Designer
Instinctif Partners
Jan 2018 - Jan 2020 (1 year 11 months)
Spearheaded internal engagement campaigns for B2B clients, focusing on branding and development to enhance marketing efforts and client relationships.
Creative Lead
Bow & Arrow
Jan 2018 - Jan 2020 (1 year 11 months)
Completed design thinking sessions and product research phases, resulting in significant service design improvements through user interviews and competitor analysis.
Senior Designer
Fitch
Jan 2018 - Jan 2020 (1 year 11 months)
Led client expectation management and served as a liaison between clients and creative teams, ensuring alignment with project goals and delivering effective communication materials.
Senior Designer
It's Nice That / Anyways
May 2019 - Aug 2019 (3 months)
Conceptualized and executed a captivating website design for a major Christmas campaign, enhancing user experience and brand visibility through creative and engaging design elements.
Senior Designer
MC Saatchi
May 2019 - Aug 2019 (3 months)
Prepared digital and print projects for various brands, focusing on website design and print catalogues to effectively communicate brand messages and enhance visual identity.
Senior Designer
Antidote
May 2019 - Aug 2019 (3 months)
Facilitated visual research and creative concept development for high-profile clients, ensuring alignment with brand objectives and enhancing overall design quality through collaboration and innovative thinking.
Senior Designer
Wieden & Kennedy
May 2019 - Aug 2019 (3 months)
Implemented extensive visual research and creative concept exploration for various projects, collaborating closely with creative leadership to ensure alignment with brand goals and project objectives.
Middle Weight Designer
Zombie Kreatif
Jan 2016 - Oct 2016 (9 months)
Explored brand concepts and designs for an art, music, and design blog, preparing social media campaigns to enhance client visibility and engagement.
Art Direction & Design
Sanatorium Art Gallery
Jan 2012 - Jan 2016 (4 years)
Revitalized the gallery's visual identity and transformed its artistic direction through a modern design language, significantly enhancing brand recognition and engagement metrics.
Middle Weight Designer
Dwarf Planet Digital Agency
Mar 2014 - Mar 2015 (1 year)
Involved in application development and commercial website design, contributing to various digital projects and enhancing user experience.
Junior Designer
74 Studio
Jul 2012 - Mar 2013 (8 months)
Collaborated with fashion magazines on photo shoots and facilitated various social media campaigns and print works, enhancing brand visibility and audience engagement.
Education
Degrees, certifications, and relevant coursework
Bilgi University
Bachelor of Arts, Visual Communication Design
B.A in Visual Communication Design, focusing on the principles of visual aesthetics, design theory, and practical applications in various media. The program emphasized creativity and conceptual thinking, preparing students for careers in design and communication.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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