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@rohanchowdhury
Creative Digital Marketing Specialist with B2B/B2C expertise.
As a Creative Digital Marketing Specialist, I bring a wealth of experience in campaign management, brand storytelling, and content strategy. My expertise lies in leading cross-functional teams and collaborating with stakeholders to deliver impactful, data-driven marketing strategies across various channels. I thrive in fast-paced environments, utilizing AI tools for content, video, and design automation to ensure seamless project delivery and measurable results.
Currently, I serve as a Digital Marketing Executive at Inogic, where I have successfully led global event campaigns, optimized lead generation processes, and introduced AI-based workflows that have significantly improved project turnaround times. My efforts have been recognized with the Creative Visionary of the Year award in 2024, reflecting my commitment to innovation and excellence in digital marketing.
Throughout my career, I have consistently demonstrated my ability to enhance brand visibility and engagement through strategic content creation and campaign execution. I am passionate about leveraging my skills to drive meaningful results and contribute to the success of forward-thinking organizations.
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Work history, roles, and key accomplishments
Inogic
Sep 2023 - Present (2 years 2 months)
Led end-to-end global event campaigns, managing cross-functional teams to deliver campaign assets on schedule and brand-aligned. Increased email campaign effectiveness by 2x, achieving 40
50% open rates through intriguing subjects, content structure and content calendars.
Reels and Frames
Jun 2023 - Aug 2023 (2 months)
Rebranded the visual identity and crafted a premium, playful brand voice across channels. Led storytelling-driven ad campaigns tailored to high-end audiences.
UST Global
Dec 2022 - Jun 2023 (6 months)
Developed email campaigns and internal content combining technical clarity with creative tone. Handled LinkedIn, Instagram content; partnered with global teams on messaging.
LetsUpgrade EdTech
Apr 2022 - Nov 2022 (7 months)
Revamped email and social campaigns, increasing webinar registrations by 70%. Reduced Meta ad lead costs from
11 to
2 through content and targeting strategy.
LetsUpgrade EdTech
Oct 2021 - Mar 2022 (5 months)
Assisted in the development and execution of digital marketing strategies. Supported the team in managing social media content and email campaigns.
Degrees, certifications, and relevant coursework
Bachelor of Science, Computer Science
2018 - 2021
Grade: 8.5
Activities and societies: Represented the college in various technology tournaments
Achieved 2nd place in the Final Year. Represented the college in various technology tournaments.
Software and tools used professionally
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