SS User
@ssuser
Senior content marketing leader with expertise in brand messaging.
What I'm looking for
I am a results-driven content marketing leader with over a decade of versatile experience in B2B SaaS, cloud technologies, DevOps, AI/ML, and digital transformation. My expertise lies in developing high-impact content strategies, brand messaging, and go-to-market campaigns that drive customer engagement and business growth. I excel at crafting compelling narratives that resonate with both technical and business audiences, ensuring clarity and market differentiation.
Throughout my career, I have successfully led content marketing strategies for various organizations, including InOrg Global, where I drove ABM pipeline growth and positioned products as category leaders. My ability to collaborate with cross-functional teams has enabled me to execute integrated marketing campaigns that align with business objectives and deliver measurable results. I am passionate about leveraging data-driven insights to optimize content performance and enhance audience engagement.
As I continue to thrive in fast-paced environments, I am eager to contribute my skills in content strategy and leadership to drive impactful marketing initiatives that elevate brand storytelling and customer experiences.
Experience
Work history, roles, and key accomplishments
Marketing Manager (Content)
Kipi.ai/InOrg Global
Jun 2024 - Present (1 year 1 month)
Led content marketing strategies for InOrg Global and its portfolio companies across various technology ecosystems, driving ABM pipeline growth, customer value, and cloud transformation initiatives. Executed integrated, multi-channel campaigns across email, social media, digital platforms, and events, collaborating with sales, SEO, product, and creative teams to generate high-quality leads and imp
Senior Lead (Content) Marketing
Fulcrum Digital
Feb 2022 - Jun 2024 (2 years 4 months)
Led E2E PLG content strategies for APIs, SaaS, and PaaS technology services, enabling digital transformation and supporting global cloud platforms and AI/ML solutions for clients across industries. Managed the editorial calendar and GTM collaterals, ensuring alignment with business objectives and driving brand visibility and customer engagement.
Senior Content Developer & Strategist
Success Route
Aug 2018 - Feb 2022 (3 years 6 months)
Led the content development cycle (creation, editing, proofreading) for client-facing documents, including Cover Letters, SOPs, and Letters of Intent for students applying to international institutions. Streamlined content publication via WordPress, ensuring seamless delivery and alignment with business strategies and consistent brand messaging across digital channels.
Content Marketing Strategist
Independent Contractor
Jan 2015 - Aug 2018 (3 years 7 months)
Developed and executed content strategies for B2C, D2C, and B2B SaaS products across various industries, tailoring narratives to drive customer engagement, brand awareness, and conversions. Produced thought leadership content such as case studies, whitepapers, and e-books, positioning brands as experts in their respective industries.
Content Writer
GTPL
Jan 2014 - Dec 2014 (11 months)
Gained experience in content operations, SEO, WordPress content hosting, and site administration at an Ed-Tech startup, building a strong foundation in digital content management. Supported the development and execution of content strategies that contributed to branding efforts, increased website traffic, and improved user engagement.
Operations Specialist
Accenture India Pvt Ltd.
Jan 2013 - Dec 2014 (1 year 11 months)
Contributed to Accenture Critical Client Management, providing critical application support and handling sensitive client information, demonstrating attention to detail and commitment to data security. Collaborated with team members to ensure smooth operations and client satisfaction.
Market Research & Demand Gen
Aryaka Networks
Jan 2012 - Dec 2013 (1 year 11 months)
Contributed to a small team for an enterprise networking startup, focusing on PLG via WAN optimization and SASE. Worked on market research efforts that led to preliminary insights into competitors for the early-stage startup.
IT Consultant & Content Writer – Internal Communications
Wipro Technologies Pvt. Ltd.
Jan 2009 - Dec 2012 (3 years 11 months)
Partnered with business unit heads to develop and execute internal communication strategies that supported company objectives and fostered employee engagement. Created engaging content (newsletters, articles, intranet posts) for diverse employee audiences, adapting messaging for various channels and target groups.
Education
Degrees, certifications, and relevant coursework
Gandhi Institute of Engineering and Technology
Bachelor of Technology, Biotechnology
Completed a Bachelor of Technology in Biotechnology. The curriculum provided a strong foundation in engineering principles applied to biological systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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