SS User

Led content marketing strategies for InOrg Global and its portfolio companies across various technology ecosystems, driving ABM pipeline growth, customer value, and cloud transformation initiatives. Executed integrated, multi-channel campaigns across email, social media, digital platforms, and events, collaborating with sales, SEO, product, and creative teams to generate high-quality leads and imp

Led E2E PLG content strategies for APIs, SaaS, and PaaS technology services, enabling digital transformation and supporting global cloud platforms and AI/ML solutions for clients across industries. Managed the editorial calendar and GTM collaterals, ensuring alignment with business objectives and driving brand visibility and customer engagement.

Led the content development cycle (creation, editing, proofreading) for client-facing documents, including Cover Letters, SOPs, and Letters of Intent for students applying to international institutions. Streamlined content publication via WordPress, ensuring seamless delivery and alignment with business strategies and consistent brand messaging across digital channels.

Developed and executed content strategies for B2C, D2C, and B2B SaaS products across various industries, tailoring narratives to drive customer engagement, brand awareness, and conversions. Produced thought leadership content such as case studies, whitepapers, and e-books, positioning brands as experts in their respective industries.

Gained experience in content operations, SEO, WordPress content hosting, and site administration at an Ed-Tech startup, building a strong foundation in digital content management. Supported the development and execution of content strategies that contributed to branding efforts, increased website traffic, and improved user engagement.

Contributed to Accenture Critical Client Management, providing critical application support and handling sensitive client information, demonstrating attention to detail and commitment to data security. Collaborated with team members to ensure smooth operations and client satisfaction.

Contributed to a small team for an enterprise networking startup, focusing on PLG via WAN optimization and SASE. Worked on market research efforts that led to preliminary insights into competitors for the early-stage startup.

Partnered with business unit heads to develop and execute internal communication strategies that supported company objectives and fostered employee engagement. Created engaging content (newsletters, articles, intranet posts) for diverse employee audiences, adapting messaging for various channels and target groups.

Completed a Bachelor of Technology in Biotechnology. The curriculum provided a strong foundation in engineering principles applied to biological systems.