Snehanjali Singh
@snehanjalisingh
Senior Technology Content Leader with expertise in marketing communications.
What I'm looking for
With over 15 years of experience as a Senior Technology Content Leader and Marketing Communications Specialist, I have honed my skills in crafting compelling narratives and go-to-market strategies that drive brand growth. My expertise lies in transforming complex technology concepts into clear, persuasive messages that resonate with target audiences, particularly in the fields of AI/ML, cybersecurity, and cloud computing.
Throughout my career, I have successfully led content strategies for various organizations, helping them establish thought leadership and improve brand visibility. My background in technology, business consulting, and digital marketing has equipped me with the ability to engage stakeholders and develop content strategies that align with business goals. I am passionate about leveraging my skills to elevate brand narratives and foster business success.
Experience
Work history, roles, and key accomplishments
Marketing Manager
InOrg Global
Jun 2024 - Present (11 months)
Spearheaded content marketing strategies for multiple portfolio companies, focusing on ATL, BTL, and TTL to drive business growth. Conducted meticulous reviews and collaborated with teams to execute integrated multichannel campaigns, producing high-ranking blogs and thought leadership articles.
Senior Lead Marketing (Content)
Fulcrum Digital
Feb 2022 - Jun 2024 (2 years 4 months)
Led content strategies for SaaS and platform technology services, enhancing brand visibility and customer engagement. Developed thought leadership content and orchestrated strategic content deployment across various mediums, ensuring alignment with business objectives.
Senior Content Specialist
Success Route
Sep 2018 - Feb 2022 (3 years 5 months)
Led the content development cycle for client-facing documents, optimizing content for SEO and managing client relationships. Developed effective content plans to boost organic traffic and enhance online visibility for software services.
Content Writer and Strategist
Independent Contractor
Jan 2015 - Jan 2018 (3 years)
Provided content development and digital marketing services across various industries, focusing on SaaS products. Developed impactful content strategies and optimized content for search rankings, driving engagement and conversions.
Content Writer
GTPL
Feb 2014 - Jan 2015 (11 months)
Gained experience in content operations and SEO at an Ed-Tech startup, supporting content strategy development and execution to enhance branding and user engagement.
Operations Specialist
Accenture India Pvt Ltd.
Jan 2013 - Jan 2014 (1 year)
Provided critical application support in Accenture's Critical Client Management, ensuring smooth operations and client satisfaction through attention to detail and data security.
Research Specialist
Aryaka Networks
Jan 2012 - Jan 2013 (1 year)
Contributed to market research efforts for an enterprise networking startup, focusing on WAN optimization technology and providing insights into competitors.
IT Consultant & Content Writer
Wipro Technologies Pvt. Ltd.
Nov 2009 - Jan 2012 (2 years 2 months)
Developed and executed internal communication strategies to support company objectives, creating engaging content for diverse employee audiences and fostering employee engagement.
Education
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Snehanjali hasn't added their education
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