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Snehanjali Singh

@snehanjalisingh

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Senior Technology Content Leader with expertise in marketing communications.

India

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What I'm looking for

I am looking for a challenging role that allows me to elevate brand narratives and contribute to business growth.

With over 15 years of experience as a Senior Technology Content Leader and Marketing Communications Specialist, I have honed my skills in crafting compelling narratives and go-to-market strategies that drive brand growth. My expertise lies in transforming complex technology concepts into clear, persuasive messages that resonate with target audiences, particularly in the fields of AI/ML, cybersecurity, and cloud computing.

Throughout my career, I have successfully led content strategies for various organizations, helping them establish thought leadership and improve brand visibility. My background in technology, business consulting, and digital marketing has equipped me with the ability to engage stakeholders and develop content strategies that align with business goals. I am passionate about leveraging my skills to elevate brand narratives and foster business success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

InOrg Global

Jun 2024 - Present (1 year 1 month)

Spearheaded content marketing strategies for multiple portfolio companies, focusing on ATL, BTL, and TTL to drive business growth. Conducted meticulous reviews and collaborated with teams to execute integrated multichannel campaigns, producing high-ranking blogs and thought leadership articles.

Content Marketing SEO WordPress Webflow Email Marketing Stakeholder Management Analytics Copywriting Digital Marketing Project Management

Senior Lead Marketing (Content)

Fulcrum Digital

Feb 2022 - Jun 2024 (2 years 4 months)

Led content strategies for SaaS and platform technology services, enhancing brand visibility and customer engagement. Developed thought leadership content and orchestrated strategic content deployment across various mediums, ensuring alignment with business objectives.

Content Strategy Thought Leadership Digital Marketing SEO Copywriting Stakeholder Engagement Analytics Project Management Web Content Management

Senior Content Specialist

Success Route

Sep 2018 - Feb 2022 (3 years 5 months)

Led the content development cycle for client-facing documents, optimizing content for SEO and managing client relationships. Developed effective content plans to boost organic traffic and enhance online visibility for software services.

Content Development SEO Client Management Copywriting Digital Marketing Content Strategy Editing Proofreading Analytics Project Management

Content Writer and Strategist

Independent Contractor

Jan 2015 - Jan 2018 (3 years)

Provided content development and digital marketing services across various industries, focusing on SaaS products. Developed impactful content strategies and optimized content for search rankings, driving engagement and conversions.

Content Development SEO Digital Marketing Copywriting Content Strategy Email Marketing Analytics Project Management Stakeholder Engagement

Content Writer

GTPL

Feb 2014 - Jan 2015 (11 months)

Gained experience in content operations and SEO at an Ed-Tech startup, supporting content strategy development and execution to enhance branding and user engagement.

Content Operations SEO WordPress Digital Marketing Content Strategy Editing Copywriting User Engagement Analytics Project Management

Operations Specialist

Accenture India Pvt Ltd.

Jan 2013 - Jan 2014 (1 year)

Provided critical application support in Accenture's Critical Client Management, ensuring smooth operations and client satisfaction through attention to detail and data security.

Client Management Data Security Support Operations Team Collaboration Attention To Detail Communication Problem Solving Project Management Process Improvement Stakeholder Engagement

Research Specialist

Aryaka Networks

Jan 2012 - Jan 2013 (1 year)

Contributed to market research efforts for an enterprise networking startup, focusing on WAN optimization technology and providing insights into competitors.

Market Research Data Analysis Competitor Analysis WAN Optimizers Communication Team Collaboration Project Management Reporting Stakeholder Engagement Technology Research

IT Consultant & Content Writer

Wipro Technologies Pvt. Ltd.

Nov 2009 - Jan 2012 (2 years 2 months)

Developed and executed internal communication strategies to support company objectives, creating engaging content for diverse employee audiences and fostering employee engagement.