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Aris Gharapetian

@arisgharapetian

Growth marketing executive at Target Specialty Products who grew ecommerce sales 50% and increased lead generation 200%.

United States

Message

At Target Specialty Products, I developed and launched Turf Fuel, increasing turf segment revenue by $20M in six months. I also launched the company’s website and ecommerce platform, helping ecommerce sales grow 50% in six months.

At AeroVironment, I expanded the Industrial Charging business by $50M and directed the launch of the Posi-Charge Pro-Core line, which contributed to a 20% sales increase in six months. I also developed demand generation programs that generated $20M in revenue in 12 months.

At Emser Tile, I set up the marketing department and supported revenue growth from $150M to $400M. Earlier, at TEAC America, I launched product lines and business segments that contributed to revenue growth across the U.S., Europe, and Asia.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Target Specialty Products, Inc.

Jan 2017 - Jan 2026 (9 years)

Provided strategic marketing and product development direction for a $520M industry leader in chemicals. Launched new product lines and optimized marketing campaigns using generative AI, increasing engagement and sales.

Generative AI Marketing Strategy Product Development Ecommerce PPC SEO SEM Google Analytics CRM Email Marketing Social Media Team Leadership Budget Management Omni Channel Marketing Lead Generation Content Marketing

Strategic Marketing Manager

AeroVironment, Inc.

Jan 2015 - Jan 2017 (2 years)

Provided strategic marketing direction for a $260M leader in military and commercial drones and EV charging systems. Expanded business segments and launched successful product lines, increasing sales and market share.

Marketing Strategy Product Launch Brand Strategy Market Share Growth Lead Generation Email Marketing Trade Shows Media Relations PR Customer Database Management

Marketing Manager

Emser Tile, LLC

Jan 2011 - Jan 2015 (4 years)

Built the marketing department for a $150M building materials company, growing revenues to $400M. Directed merchandising, digital marketing, and social media strategies across 75 locations.

Marketing Strategy Team Leadership Budget Management Website Redesign Mobile Application Developer PPC SEO SEM Google Analytics Social Media Email Marketing Branding Training Ecommerce

Director of Marketing

TEAC America, Inc.

Jan 2005 - Jan 2011 (6 years)

Directed marketing for the largest subsidiary of TEAC Corporation, launching new product lines and expanding into new markets. Increased revenues significantly through product development and digital marketing.

Product Development Product Launch Marketing Strategy SEO SEM Digital PR Rebranding Market Expansion Vendor Management ROI Analysis

Marketing Manager

TEAC America, Inc.

Jan 2001 - Jan 2005 (4 years)

Managed marketing initiatives for TEAC America, contributing to product launches and revenue growth. Developed new product lines and expanded distribution channels.

Marketing Strategy Product Launch Market Research Vendor Selection ROI Tracking Channel Development

Director of Marketing

SimpleTech, A Western Digital Company

Jan 1999 - Jan 2001 (2 years)

Directed marketing for a $200M company specializing in flash storage and semiconductors. Launched new product lines and increased revenues through effective campaigns and events.

Marketing Strategy Product Launch Campaign Management Event Marketing Brand Messaging

Director of Marketing

Samsung America

Jan 1995 - Jan 1999 (4 years)

Implemented marketing and sales strategies for a $20B multinational. Launched new product lines and generated significant new business, while reducing promotional costs.

Marketing Strategy Product Launch CRM SaaS Inventory Management Vendor Selection Media Relations PR